Nonprofit children’s media company Fred Rogers Productions and social media agency Little Dot Studios have partnered to launch a dedicated YouTube channel for “Mister Rogers’ Neighborhood,” marking the first time the series will be available on-demand and free to viewers. The channel is set to launch this summer, though no official date has been announced, according to Deadline.

The channel will feature full-length episodes, clips, shorts, and compilations drawn exclusively from “Mister Rogers’ Neighborhood.” Content from other Fred Rogers Productions titles, including “Daniel Tiger’s Neighborhood” and “Donkey Hodie,” will not appear on the channel. 

YouTube will designate it “Made for Kids,” and it will comply with the Children’s Online Privacy Protection Act.

Channel Strategy and Management

All3Media-owned Little Dot Studios will manage the channel through its U.S. team, providing strategic insight, content curation, and paid media services. The London-based company operates more than 1,000 social channels and has previously worked on children’s content with PBS Kids and Hidden Pigeon Company.

Kristin DiQuollo, co-Executive Eroducer at Fred Rogers Productions and creative strategy lead for the new channel, described the move as part of a broader digital push. “This is part of our long-term digital strategy, but the timeless messages of Fred Rogers are important for parents, and we want to find new ways to bring that forward to new fans,” she told Axios.

Paul Siefken, President and CEO of Fred Rogers Productions, said the channel will make the series “more discoverable and accessible than ever.” Ben Arnold, co-Managing Director of Little Dot Studios U.S., noted the company’s intent to build “an intentional, audience-first presence on YouTube.”

“Mister Rogers’ Neighborhood” aired on U.S. television from 1968 to 2001 and was filmed at WQED in Pittsburgh. The series is currently available on PBS and Amazon Prime through a PBS subscription.