Creator commerce platform LTK has launched Quick Collabs, a new feature within the LTK Brand Platform designed to reduce the time and administrative overhead required to activate creator partnerships.

According to the announcement, the tool allows brands to post flat-fee collaboration offers that creators can opt into directly, without lengthy contracts or complex approval processes. Brands can launch campaigns in minutes, while creators receive payment within 48 to 72 hours of posting. All discovery, offers, content, and payments are managed through the LTK Brand Platform.

Image: Quick Collabs Creator View
Source: LTK

The launch comes as demand for creator partnerships continues to expand. A joint study by LTK and Northwestern University, published in September 2025, found that creator marketing ranked as the top area where CMOs plan to increase investment in 2026, ahead of AI-driven search, paid social, and paid search. The survey covered 204 senior marketing decision-makers at companies with revenues exceeding $10 million.

Despite rising demand, many partnerships have continued to rely on spreadsheets, contracts, and negotiated deals. Quick Collabs targets that gap by offering a standardized, lower-commitment activation path.

Quick Collabs is available through the LTK Brand Platform, which LTK opened to brands at no cost in September 2025. Since that launch, the company reports that more than 1,200 brands have joined the platform. The free tier includes creator discovery, direct messaging, gift sending, access to analytics, and posting campaign opportunities.