Creator platform Kajabi announced a partnership with financial infrastructure company Parafin to launch “Kajabi Capital,” an embedded financing program that provides entrepreneurs on the platform with access to business funding.

Eligible Kajabi experts can access capital offers directly from the Capital page within their Kajabi dashboard. Once approved, most customers receive funding in one to two days. Customers can use the funding for business-scaling operations, including hiring employees, running advertising campaigns, or launching new products.

Kajabi Capital expands the company’s suite of financial tools, which includes Kajabi Payments, offering a unified experience for business growth, without leaving the platform. The program launched as 81% of small business owners who applied for business loans or lines of credit reported difficulty accessing affordable capital within the past year, according to a Goldman Sachs report.

“Our experts have told us loud and clear they need simpler, faster access to capital to keep growing,” Steph Visessung, VP of Commerce at Kajabi, said in a statement. “Kajabi Capital meets that demand, and our partnership with Parafin helps bridge the gap where traditional financial systems have fallen short, unlocking new ways for entrepreneurs to scale on their own terms.”

Sahill Poddar, CEO and co-founder of Parafin, added that the partnership supports Kajabi’s mission by providing quick and transparent access to capital.

Platform Context

Kajabi serves more than 100,000 entrepreneurs who have collectively earned over $10 billion from more than 145 million customers, based on internal company data. The platform enables experts to build and market digital products including communities, online courses, newsletters, and coaching services.

Parafin provides financial infrastructure for platforms serving small businesses. Since its 2020 founding, the company has launched on Amazon, Walmart, DoorDash, and other platforms to serve hundreds of thousands of businesses and extended over $16 billion in offers. Parafin is backed by Ribbit Capital, Thrive Capital, GIC, Notable Capital, and Redpoint Ventures.

All loans are issued by Celtic Bank and are subject to credit approval, identity verification, and periodic review.