Emmy-nominated digital content creator Cleo Abram has signed with UTA for representation. 

According to The Hollywood Reporter, UTA will work with Abram to expand her HUGE brand across brand partnerships, content development, and syndication while exploring opportunities for original content, events, and consumer products.

Abram operates the YouTube channel “Huge If True,” which focuses on breakthrough technology and science stories. The channel has accumulated approximately 7 million YouTube followers, with her broader content reaching 11 million subscribers and 3 billion lifetime views since founding HUGE in 2022.

Content Background

Popular episodes on “Huge If True” include “What if I fell into a black hole?” and “Why this robot kills weeds with lasers?” Abram has interviewed Meta’s Mark Zuckerberg, OpenAI’s Sam Altman, and NVIDIA’s Jensen Huang.

Abram developed her digital content expertise as a producer and on-camera host at Vox Media, where she helped launch and host “Glad You Asked” and directed episodes of Vox’s Netflix show “Explained.” She founded HUGE, a media company, after leaving Vox.

NBCUniversal and YouTube announced that they will send Abram to cover the Milano Cortina 2026 Winter Olympics as part of their creator partnership. Abram will join other creators documenting Team USA trials before the February 6 opening ceremony and providing behind-the-scenes access during the Winter Games.

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