TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4 in New York, targeting full-funnel marketing strategies with new analytics capabilities and AI-powered automation tools.

The company launched TikTok Market Scope, an analytics platform that enables advertisers to identify and activate audiences across marketing funnel stages. The platform supports Brand Consideration ads, a mid-funnel buying solution designed to move audiences from the awareness to the consideration phase.

TikTok reports that users demonstrate higher brand recall rates when making purchasing, travel, and entertainment decisions.

TikTok One, the business version of the platform, gains new capabilities through Insight Spotlight, which leverages first-party data to help brands identify emerging trends among their target audiences. The platform measures brand performance against competitors and provides insights into content strategy.

Content Suite, a searchable library within TikTok One, offers pre-vetted user-generated content ranked by advertising potential. Internal analysis shows Content Suite surfaces 40 times more relevant results compared to standard app searches. The platform now operates in 26 countries through Creator Marketplace.

Search Advertising

According to TikTok’s announcement, daily searches on the platform increased by more than 40% year-over-year, prompting the launch of the Search Center within TikTok Ads Manager. The AI-powered platform provides keyword suggestion tools and creative capabilities for search advertising campaigns.

Data indicates 25% of users begin searching within 30 seconds of opening the app. Eventbrite reports 66% higher click-through rates and 33% lower cost-per-acquisition when incorporating Search Ads Campaign into their media strategy.

A recent analysis of over $180 million in social advertising spend across over half a million campaigns reveals that TikTok delivers 94% higher click-through rates than Meta platforms. TikTok charges $0.01 per click compared to Meta’s $0.05, representing 400% cost savings for traffic generation.

However, Meta demonstrates superior conversion performance, with sales campaigns generating 61.3% of total conversions compared to TikTok’s 19.8% for web conversion campaigns. Meta maintains lower cost-per-action rates at $0.13, compared to TikTok’s $0.94 for direct sales.