TikTok Shop Malaysia has extended its free returns period from 15 to 30 days exclusively for authentic branded products purchased through TikTok Shop Mall. The policy, implemented in June 2025, aims to strengthen consumer confidence in the platform’s e-commerce ecosystem.

“Consumer confidence is the bedrock of a vibrant and sustainable e-commerce ecosystem,” stated Nur Azre Abdul Aziz, Director of Strategic Partnerships at TikTok Shop Malaysia, in an announcement. The company’s research indicates that peace of mind correlates with stronger purchasing behaviors for over 80% of shoppers.

The enhanced policy includes TikTok Shop, which covers shipping fees for ‘No Longer Needed’ returns, while protecting sellers from fraudulent behavior by allowing them to reject requests for unsatisfactory product conditions.

TikTok Shop Mall brands are identifiable by an official ‘Mall’ badge, and all orders with this badge are protected under the 30-day returns policy.

Growth Strategy for Malaysian E-Commerce

This move aligns with TikTok’s broader e-commerce strategy in Southeast Asia. The platform recently introduced AI tools at its TikTok Unboxed Malaysia event in October 2024, including Symphony and One, designed to streamline content creation and enhance e-commerce capabilities.

TikTok’s e-commerce playbook highlights tactics, including identifying “Hero SKUs” that gain significant traction, often driven by creators. Data shows a 36% increase in orders when an SKU reaches an average of 30 daily orders over a 30-day period.

Technology firms in Malaysia are facing increased regulatory pressure. The Malaysian government has requested that social media operators apply for operating licenses by January 2025 to combat cyber offenses.

According to Statista, the number of users in Malaysia’s e-commerce market is projected to rise from 2024 to 2029, adding approximately 8.1 million users.

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