Applications are now open for TikTok‘s Agency Accelerator Program in Australia. Now in its fourth year, the fully funded initiative runs from June to August 2025, and is targeting media agency professionals with more than eight years of experience.

Andrew Cambridge, Head of Agency at TikTok Australia, confirms that over one hundred industry experts have participated in the program since its inception.

“Our Agency Accelerator Program has helped develop exceptional talent in Australia’s media landscape,” Cambridge says in an announcement. “Participants take part in various industry-led initiatives, all designed to challenge conventional thinking about media.”

The program offers exclusive access to industry insights, expert-led workshops, mentoring, networking opportunities, and additional resources. Applications close on May 9, with successful applicants announced on May 12. Sessions begin on June 23.

Alumni Testimonials

Previous participants highlight the program’s impact on their careers. Sophie Gallagher, Strategy Director at Clemenger DDBO, describes it as “one of the best career experiences I have had, and from a professional and personal development perspective it was hugely influential.”

Greta Mewing, Partnerships Director at OMD Create, calls it “the most incredible series of workshops” and “an absolute career highlight,” while noting the “sheer volume of planning, consideration and thoughtful touches across all the sessions.”

Josh Iselin, formerly Digital Lead at Dentsu and now Group Paid Media Manager at Virgin Australia, praises the initiative for “pushing us beyond the norms of media agency development, challenging our creativity, and amplifying our authentic selves.”

Industry Initiatives

The program launch follows TikTok’s announcement of its 2025 Ad Awards, which introduced a new category for Australian small and medium-sized businesses. The platform reports that 350,000 small businesses currently use TikTok for advertising.

According to the IAB Australia Internet Advertising Revenue Report for last year, Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, with video advertising growing 18.6% to $4.1 billion.