Commentary

From Khaby Lame to K-pop Stars, Hong Kong Leverages Creator Partnerships to Boost Tourism

The Hong Kong Tourism Board invited 1,730 influencers from around the world to the city between...

Strategy

Vita Coco Bet on a TikTok Creator Instead of a Super Bowl Ad and Hit a Four-Year Search High

Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades...

Influencer

From Harsh Feedback To $2,700 Paydays: The Rise Of TikTok’s ‘Instagram Bible’

Evan Smith, a 19-year-old TikTok creator, has built a following of over 200,000 and garnered 33.9...