Technology

CreatorIQ’s New SafeIQ Tool Makes Creator Marketing Safer For Brands

CreatorIQ introduced SafeIQ on October 21, positioning it as the first enterprise-grade, AI-native brand safety infrastructure...

Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Agency

Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing

Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town...

Technology

CreatorIQ CEO Unveils New Platform Features To Support Growing EMEA Region’s Creator Marketing Sector

CreatorIQ CEO Chris Harrington announced platform enhancements designed to support the Europe, Middle East, and Africa...

Technology

CreatorIQ Unveils Benchmarking Suite For Creator Marketing Performance

Creator marketing platform CreatorIQ has launched a new performance measurement system, positioning the tools as a...

Technology

AI As Matchmaker: How AMT Is Eliminating Middlemen In Creator Marketing

As consumer brands become more successful at utilizing influencer marketing to achieve their target ROI, operations...

Brand

NFL Searching For A VP Of Influencer & Creator Marketing To Expand Reach, Fanbase

The National Football League (NFL) is searching for a Global Vice President of Influencer and Creator...

Commentary

Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing

Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm’s strategic...

Agency

CreatorIQ’s Vision For Creator Marketing: A Discussion With New CMO Brit Starr

As the newly appointed Chief Marketing Officer at CreatorIQ, Brit Starr oversees an industry where leading...

Commentary

The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025

Recent studies indicate that over 90% of brands plan to boost their creator budgets in the...

Agency

Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management

With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...

Strategy

Over 90% Of Brands Plan To Boost Creator Budgets In 2025

Creator marketing remains a top priority for brands heading into 2025, with 93% of companies planning...