Studio71, a digital content firm, introduces Parcel, an AI-powered service that helps social media creators efficiently process and distribute content across multiple platforms. The tool enables seamless formatting of videos and posts for YouTube, TikTok, Instagram Reels, and Shorts, per Variety.

“We built Parcel to remove the friction that creators, brands, and media companies face when publishing across platforms,” Adam Boorstin, co-CEO of Studio71, said in a statement. “Leveraging advanced AI, Parcel dynamically adapts video formats and metadata for each platform, so our partners can stay focused on producing great content.”

Enhanced Content Management and Measurement

The service assists users in assembling clips and highlights, maximizing content reach across social media. According to Studio71, Parcel’s AI technology ensures content adheres to “brand-safe” standards preferred by mainstream advertisers. The system also provides improved tracking and measurement of content performance.

Marissa Moroz, VP of Technology and Product at Studio71, stated: “Parcel creates a seamless, AI-powered layer that optimizes each video for multi-platform distribution. This service gives clients time back—while multiplying the unique impact of their content across every major channel.”

Studio71 continues to expand its digital media presence, recently ranking among the Top 10 Podcast Networks in the U.S. according to Edison Research’s Q1 2025 rankings.