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Paige Spiranac’s Massive Following Lands Her A Deal With The Agency Behind WME, UFC

Popular social media personality and former college golfer Paige Spiranac has signed with WME Sports, the golf division of Endeavor Group Holdings. The move comes after Spiranac’s recent appearance at the Sports Illustrated Swimsuit Release, SB Nation confirmed.

WME Sports operates as a subsidiary of Endeavor, a conglomerate owning stakes in entertainment properties like the UFC and WWE. As CEO, Ari Emanuel heads the company that expressed interest in negotiating a deal with the PGA Tour in September before the Tour secured a $1.5 billion investment from Strategic Sports Group.

Spiranac has amassed over 4.6 million followers across platforms with golf instruction, commentary, and live streams. Her social media reach exceeds that of Tiger Woods.

“I’m joining WME Sports to strengthen the digital bridges with my fans,” Spiranac said for SB Nation. “We’re going to create new experiences.”

The 30-year-old Colorado native played Division I golf at the University of Arizona and San Diego State, earning all-conference honors twice in the Mountain West before her unsuccessful bid to join the LPGA Tour after college.

WME Sports has added Spiranac as a client alongside golf personalities like Bryan Bros Golf and Bryson DeChambeau.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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