Agency

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...

Commentary

Tech, Entertainment Leaders To Explore ‘The Future Of Influence’ At The Information’s Summit In June

The Information has announced its upcoming summit, “The Future of Influence: What’s Next for Creators, Entertainment...

Platform

Amazon Expands Creator Connections Program To Support Content Monetization 

Amazon is deepening its commitment to the creator economy with its Creator Connections program, a brand-creator...

Influencer

Student Athlete And Influencer Challenges Approach To $2.8B Collegiate Sports Settlement

Social media influencer Olivia Dunne has emerged as a key critic of the $2.8 billion collegiate...

Platform

Instagram Chief Admits Content Search Feature Needs Improvement 

Instagram is ramping up efforts to enhance its search functionality as social platforms compete with traditional...

Technology

Podscribe Launches New Attribution Tools For Podcast Advertisers

Podscribe has introduced new audience intelligence features on its platform aimed at enabling advertisers to gain...

Commentary

Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth

U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...

Influencer

Building The Network He Never Had: Colin Rocker Shares Strategy For Community-Based Creator Success

The corporate consultant who did not have anyone to ask for career advice now guides 400,000...

Commentary

Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel

The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...

Platform

Meta Expands Teen Safety Protections Across Platforms

Meta has announced it will expand its Teen Account protections to Facebook and Messenger while adding...

Brand

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Platform

Snapchat’s New AI-Powered Feature To Boost Advertisers’ Daily Impressions By Up To 45%

Snapchat has introduced Sponsored AI Lenses, a new advertising format powered by the company’s proprietary generative...

Commentary

Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success

A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...

Commentary

After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion

Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide “any possible help”...

Platform

U.S. Senate Intel Committee Vice Chair Warns Trump Administration Over TikTok Divestiture Delays

Senator Mark Warner, Vice Chairman of the Senate Select Committee on Intelligence, is expressing concerns about...

Agency

The Influence Agency: 360° Approach Delivers Seamless Campaign Integration 

The Influence Agency emerged in 2017 as a small Toronto-based startup focused on influencer marketing just...

Technology

Hopper HQ: Connecting Creator Trends And Brand Stability

Creators chase viral trends through algorithm-friendly formats that can generate millions of views regardless of follower...

Commentary

Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers

A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...

Influencer

Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival

The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...

Technology

Social Agency team5pm Unveils New Feature To Help Marketers Analyze Competitor Rankings

Social agency team5pm‘s technology platform, topictree, has launched Content Gap Analysis, a new feature that helps...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Platform

TikTok Still Accessible Via Apple’s App Store Following Assurance From U.S. Attorney General

Apple Inc. is maintaining TikTok and other ByteDance Ltd. applications on its U.S. App Store for...

Strategy

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

Influencer

Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York

In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...

Agency

Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services

Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...