Connect with us

Net Influencer

Net Influencer

Night Expands Digital Talent Roster Through Bottle Rocket Management Acquisition

Agency

Night Expands Digital Talent Roster Through Bottle Rocket Management Acquisition

Night, the Chernin Entertainment-backed digital talent management company, has announced its acquisition of Bottle Rocket Management, expanding its roster of content creators across technology and gaming verticals.

According to Deadline, the deal brings 40 YouTube creators under Night’s management, including tech reviewers Austin Evans and UrAvgConsumer, durability tester JerryRigEverything, and fitness content creator BroScienceLife. 

Several of these creators have established high-profile collaborations, with UrAvgConsumer recently working with Meta CEO Mark Zuckerberg and BroScienceLife developing a scripted series with Dwayne “The Rock” Johnson.

Night purchased Austin-based LFM Management in 2023 and bought Rooster Teeth’s Roost Podcast Network from Warner Bros. in April 2024.

Night, which formerly managed MrBeast and currently represents streaming personality Kai Cenat and The CostCo Guys, has expanded from 10 clients to over 65 since 2020. It also formed Night Capital with $100 million from The Chernin Group to acquire consumer businesses partnering with top creators.

Bottle Rocket Management, founded by Chas Lacaillade in 2015, will integrate its team into Night’s operations. “We’re excited to deliver even larger and more exciting opportunities to our current clients while continuing to sign some of the most respected creators pushing boundaries across digital formats today,” Lacaillade said in a statement.

“Acquiring Bottle Rocket isn’t simply about expanding our portfolio, but uniting our teams who share a commitment to innovation and creativity,” stated Night CEO Reed Duchscher.

Avatar photo

Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.

Click to comment

More in Agency

To Top