Jeffrey Housenbold, CEO of Beast Industries, announced a new MrBeast initiative at The New York Times DealBook Summit on December 3. “We’re building a two-sided marketplace in a global creator platform, matching creators with Fortune 1,000 marketers who want to be able to access the creator influencer economy in an efficient way to be able to build demand for their products and services.”

A company spokesperson told Business Insider the marketplace is in the general-discussion phase, with no specific details available yet.

Platform Features and Objectives

An early 2025 fundraising pitch deck reviewed by Business Insider outlined the marketplace’s intended capabilities. The platform aims to identify creators that align with brands’ campaign goals, facilitate creator campaigns across multiple platforms, and support creators with monetization, viewership growth, and product launches.

The announcement positions MrBeast (Jimmy Donaldson) to enter a competitive field that includes ad holding companies, tech platforms, and independent agencies already offering similar services. His YouTube channel has more than 450 million subscribers.

Ad spending on creators in the United States is expected to reach $37 billion this year, growing four times faster than the overall media industry, according to a November IAB report.

Expanded Business Operations

Beast Industries generated more than $400 million in revenue last year, according to investor materials reviewed by Business Insider. The company operated at a loss primarily due to high costs in its media business and has implemented cost-cutting measures while pursuing new revenue streams.

Housenbold outlined additional business expansions at the DealBook Summit, including ventures into financial services and a mobile phone company.

According to The Street Roundtable, Donaldson filed a trademark application for “MrBeast Financial” with the U.S. Patent and Trademark Office on October 13. The application, submitted by Beast Holdings, LLC, describes a software-as-a-service platform offering online banking and investment services, including cryptocurrency exchange services, crypto payment processing, and financial exchange of cryptocurrencies via decentralized exchanges.

Business Insider previously reported that Donaldson planned to launch a mobile virtual network operator that would lease network capacity from established telecommunications companies such as AT&T, T-Mobile, or Verizon. The service is positioned for a potential 2026 launch.

IPO Considerations

At the DealBook Summit, Housenbold addressed potential public offering plans. “At some point, we want to be able to give the 1.4 billion unique people around the world who have watched Jimmy’s content the last 90 days a chance to be owners of the company,” he said.

Housenbold also stated that Beast Industries is “a global media company” working on “monetizing that viewership, that fandom, and that trust we built.”

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