Commentary

[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score

Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...

Influencer

New Abu Dhabi Influencer Law: Fines Have Social Media Buzzing

Abu Dhabi's Department of Economic Development (ADDED) is implementing new licensing requirements for businesses and social...

Influencer

Discover The Influencers Pioneering The Luxury Watch Market​​

Though many of us are keen to tighten our belts, certain luxury items will always be...

Influencer

Communicating Artistic Talents With Astrology And Promoting Wellness With Chester Gregory

Using a meaningful viewer-first approach Chester Gregory found the means to communicate his artistic talents and...

Influencer

Voiceless Lifestyle & Fashion Content With Reuben Larkin 

Some of the most inspiring influencer stories come from those who passionately carve out their own...

Influencer

From Pitch To Personalized Content: Manmade’s Success Story Post-Dragon’s Den

Creator brands are often created as a byproduct of fame and personal branding, yet it is...

Brand

Decked Media’s Adorian Deck Challenges YouTube-First Mindset

Decked Media CEO Adorian Deck, known online as the "facts guy," is changing how content creators...

Brand

Portal A Strategy Chief Aditi Rajvanshi Reveals the Middle Ground Between Ads and Brand Love

Aditi Rajvanshi is Head of Strategy at Portal A, a creative agency making waves in the...

Brand

Shein UK Debut: Why This Controversial Retailer Might Swap Wall Street For London

Fast fashion giant Shein has filed confidential paperwork with UK regulators, sources close to the process...

Strategy

TikTok 2024 Trend Predictions: How Did They Do? 3 Surprising New Trends Emerge

TikTok has released an update to its "What's Next 2024 Trend Report," reviewing the accuracy of...

Commentary

[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success

Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...

Agency

Emmy-Nominated Host Shira Lazar To Unveil Top Creators’ Strategies

A new content series, “Creator Spotlight,” is set to launch on July 23, 2024. It will...

Commentary

[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement

A new report from Onyx Impact, titled "The Black Online Disinformation Landscape 2024," identifies three key...

Brand

Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold

Chicken of the Sea's latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...

Brand

Rubix Foods’ New Influencer Network Taps Into 5 Million Gen Z Followers For Fresh Restaurant Flavors

Rubix Foods, a flavor and functional ingredients provider to restaurants, announced the launch of its NEXT...

Influencer

CryptoZoo Controversy Explodes: Why Logan Paul Is Taking Coffeezilla To Court

On Thursday, WWE star and social media influencer Logan Paul filed a lawsuit against YouTuber Stephen...

Influencer

Influencer Jess Hunt’s Latest Refy Campaign Has Beauty Lovers Ditching Airbrushed Ads For Good

Jess Hunt, the 27-year-old content creator and co-founder of Refy Beauty, has revealed a new marketing...

Commentary

TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?

Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...

Influencer

Hannah Rose’s Advice For Aspiring Streamers: Why Perfection Is Overrated

Hannah Rose, a Minecraft content creator and streamer, is carving out her niche in the competitive...

Brand

Smosh CEO Alessandra Catanese Reveals How the Comedy Brand Stays Relevant in 2024

Alessandra “Ale” Catanese, CEO of digital comedy brand Smosh, is steering the long-standing company through creator...