India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following its recent launch, per Ahmedabad Mirror.

WIth official Meta API access, INFLUISH is able to implement real-time influencer verification, directly providing brands with authenticated performance metrics from Instagram. The platform employs filtering technology that allows only relevant influencers to apply to campaigns based on specified criteria, including niche, region, engagement rate, and follower count.

Business Model

The company operates on a subscription model for influencers, with a “Collab Pass” providing access to paid campaigns. Free barter access is available with limitations—influencers can apply to three barter campaigns hourly if they meet the minimum requirements of 1,000 followers and a 10% engagement rate.

Payment processing occurs through an escrow system without commissions. The platform additionally offers an automated portfolio generator called “My Influence Report” for creators.

INFLUISH was developed by Sankalp Nag, the company’s founder and CEO, along with co-founders Tushar Jain (COO) and Shivani Rajora (Brand Strategist). The team previously operated GrowShal, a creative agency working with influencers and brands for over three years before developing this platform.

According to a recent BCG study, India‘s creator economy is on track to generate more than $100 billion in revenue by 2030, with consumer spending influenced by digital content creators projected to surpass $1 trillion.

The country’s influencer population has expanded by 322% over four years, now numbering approximately four million creators.