Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are shaping how audiences discover films, television series, and games across social platforms. The New York-based agency works across influencer marketing and traditional media promotion, representing creators whose commentary increasingly influences viewing decisions and cultural conversation.

Under the leadership of owner and lead strategist Isidora Kecman, Genii provides exclusive management services spanning brand partnerships, deal negotiation, creative alignment, and long-term growth strategy. The agency’s model is intentionally selective, prioritizing sustained partnerships over one-off sponsorships in a creator economy that often rewards scale over substance.

“We’re a boutique, full-service, exclusive influencer management agency,” Isidora says. “Our goal is to provide complete assistance and management to creators looking to grow and monetize their content, as well as their personal brand, in a very intentional way.”

A Market Gap in Entertainment Creator Representation

Entertainment-focused creators occupy a unique position in the creator economy. Their audiences are highly engaged, behavior-driven, and often searching for recommendations before committing time or money to a show, film, or franchise. Yet, according to Isidora, many of these creators historically lacked access to management and brand opportunities.

“We had creators with incredible engagement who didn’t even realize they were in a position to monetize,” she says. “They didn’t know managers were willing to work with them.”

At the same time, studios and entertainment brands were slower to integrate creators into their marketing strategies compared to consumer brands. “With film and TV, you have these mega companies that have been running for years,” Isidora says. “There’s a bit of that ‘if it ain’t broke, don’t fix it’ mentality there.”

Genii positions itself as an intermediary between the two sides, helping brands identify creators who already drive audience trust while guiding creators on pricing, positioning, and partnership strategy. The agency’s approach emphasizes fit rather than volume.

“If it’s not an authentic partnership, no one really wins,” Isidora says. “The brand doesn’t get what they want when it comes to ROI, and the creators don’t keep building believability with their audience.”

How Genii Creators Agency Operates

Genii functions as an exclusive management partner for its creators, handling the operational and strategic aspects of influencer marketing so creators can focus on content.

The agency’s services include outbound brand pitching, partnership negotiation, rate strategy, contract management, creative collaboration, and long-term planning. Rather than pursuing isolated sponsorships, Genii prioritizes multi-video and multi-month partnerships that allow creators to integrate brands into existing content formats and series.

“The greatest benefit is always long-term partnerships,” Isidora says. “It helps audiences trust what you’re saying, and it helps creators plan creatively and financially.”

Genii’s boutique structure allows for a high-touch management style. The agency currently represents around 16 creators, a size Isidora says is intentional. “Being boutique is a superpower,” she says. “It allows us to really understand what each creator likes, what they don’t like, and what their goals are.”

That proximity enables the agency to tailor strategy by audience demographics, platform performance, and creator strengths, even within the same entertainment category. “You can have 14 people talking about film and TV, but all their audiences are different,” she says. “There’s no one-size-fits-all approach.”

Translating Creator Influence Into Sustainable Careers

One of Genii’s primary goals is helping creators build sustainable, brand-friendly businesses, not just viral reach.

As Isidora shares, the agency has supported three creators in transitioning to full-time content creation after securing consistent brand partnerships over the past year. She attributes that outcome to structured planning, realistic rate setting, and repeated collaborations with the same partners.

“When creators know they have multi-video deals, they can plan content months ahead,” she says. “That stability changes how they operate.”

Genii also works to reduce friction for creators outside major entertainment hubs like Los Angeles and New York. Many premieres, screenings, and NDA-restricted (Non-Disclosure Agreement) events require travel that creators often pay for themselves.

“That geographic barrier is real,” Isidora says. “We try to make it work within everyone’s means.”

Photo: Genii creator Erina Adjei-Baffour at the Premiere of “Sinners” in NYC
Source: Genii Creators Agency

Creative Trust as a Competitive Advantage

A recurring challenge in entertainment influencer campaigns, according to Isidora, is creative control. Brands often underestimate creators’ marketing expertise, even as they rely on them to engage audiences.

“Creators are marketers,” she says. “They just do it on their own platforms.”

Genii advocates for creative freedom within campaign parameters, encouraging brands to leverage creators’ existing formats rather than imposing rigid scripts. “You’re not only choosing this person because of their reach,” Isidora says. “You’re choosing them because you love their videos. They’re the creative minds behind them.”

That philosophy extends to Genii’s creator guidance as well. The agency encourages individuality, discourages overly narrow niche labeling, and urges creators to center their own perspectives.

“I want to see your face. I want to hear your opinion,” Isidora says. “People love you for you.”

Photo: Genii creator Braden Smith at the Premiere of “Peacemaker”
Credits: David Jon Photography

Scaling Without Losing the Boutique Advantage

Looking ahead, Genii’s growth strategy centers on operational efficiency rather than rapid roster expansion. The agency is building internal tools and resources, such as planning templates and deal trackers, to better support creators while maintaining its hands-on approach.

“We’re planning how to cover more ground, close more deals, and bring on more creators,” Isidora says, “while keeping the experience personal.”

In the long run, she sees Genii expanding into adjacent creator categories while maintaining its core principles. “In three years, I’d love for us to be fully established as leaders in the talent management space at large,” she says. “Not just in one niche.”

In a creator economy increasingly driven by scale, Genii Creators Agency is positioning itself around depth, prioritizing advocacy, alignment, and long-term value for both creators and brands.

“Our work,” Isidora says, “while it already speaks for itself, we hope it will get just a bit louder as we grow.”