Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative, providing four U.S.-based creators with Premium Connection Passes to Art Basel Miami Beach. The program aims to give creators access to one of the world’s most influential art shows as the event increasingly becomes a key moment for creator marketing.

Application Process Opens for U.S. Creators

Applications for the Creator Fund’s Art Basel initiative are now open to U.S.-based creators with at least 20,000 followers on their primary social media platform. Applicants must be passionate about growing their creator career, operate at the intersection of art, culture, fashion and lifestyle, and seek to attend Art Basel for the first time for professional development purposes.

The application deadline is November 16, with winners announced publicly on November 24. Selected creators will receive Premium Connection Passes valued at $2,500 each, though travel and accommodation expenses remain the responsibility of the creators.

“We launched The Creator Fund because we believe creators deserve access to spaces where the creator economy takes shape, where ideas come to life, and collaborations begin,” said Becky Owen, Global Head of FiveTwoNine and CMO of Billion Dollar Boy, in a statement.

Premium Benefits Package

The Premium Connection Pass provides winners with significant access to Art Basel, including:

• Vernissage access
• Permanent access during public days with early entry from 11 a.m.
• Access to Art Basel’s East Salon and Collectors Lounge
• Complimentary admission to selected South Florida institutions
• Concierge service during public days
• Guided show tour with industry leaders
• Invitation to selected VIP events
• Exclusive Art Basel gift

Winners also receive an invitation to “The Basel Table,” an exclusive dinner hosted by FiveTwoNine and Billion Dollar Boy that brings together leading brands, cultural voices, and creators. The companies plan to feature winners across their media channels.

Creator Fund’s Expanding Footprint

Launched in March 2025, The Creator Fund invests in emerging creators shaping the advertising industry by creating opportunities to participate in major creative and advertising events globally.

The Art Basel initiative marks FiveTwoNine’s second U.S.-based Creator Fund program. The first, “Your Community IRL,” provides $3,500 in funding to a New York City-based creator to host an in-person community event, with plans to expand to additional U.S. cities in 2026.

Since its inception, the Fund has supported 20 creators with access to the Cannes Lions Festival and another 20 to CreatorFest Europe.

Brand Partnership Opportunities

FiveTwoNine and Billion Dollar Boy are hosting an invitation-only private dinner at Art Basel for leading brands and creators. The companies also seek brand partners with a shared commitment to supporting creators’ career growth to contribute to The Creator Fund and further amplify its impact.

“As Art Basel continues to grow in scale as a cultural moment, marketers are identifying it as a way to engage Gen Z and Millennial audiences,” the companies note, pointing to last year’s creator-led activations from brands including Ulta Beauty, IKEA, and Sol de Janeiro at the event.

Owen added, “The Creator Fund has evolved to more than financial access; it’s about confidence and connection. The creators we’ve supported tell us that what truly matters is the sense of community, mentorship, and belief that they belong in these spaces.”

The Fund operates independently from Art Basel, with FiveTwoNine and Billion Dollar Boy purchasing the passes at full price without financial support or discounts from the art show.

Creators can submit their application via this form here (full terms and conditions apply). The application deadline is November 16, with winners announced publicly on November 24.