Crowd Power Ventures (CPV), a marketing venture studio, has launched a $20 million fund aimed at building an integrated marketing ecosystem for the creator economy.

The Los Angeles-based firm plans to invest in agencies that combine strategy and storytelling capabilities with proven experience developing innovative campaigns and disruptive media properties. These selected agencies will constitute CPV’s new marketing services division.

“Independent creators are transforming the media space, and Hollywood in general, but need greater support to thrive,” Chris Wilkinson, CPV’s Managing Director, said in a press release. “We’re assembling an elite coalition of agencies to become their strategic brain trust.”

According to recent IAB data, the U.S. alone has 1.5 million full-time equivalent creator jobs, up from approximately 200,000 in 2020 – a growth rate 7.5 times faster than in 2020 and five times faster than the traditional media sector.

Creator Economy Expansion

Goldman Sachs estimates that approximately 67 million individuals worldwide identify as “creators” in 2025, with projections suggesting this figure will grow at a 10% compound annual growth rate to reach 107 million by 2030.

Andrew Dayton, CPV’s Head of Finance, noted strong investor interest in the initiative: “Our investment partners have been eager to leverage the explosive growth in the creator economy, and the overwhelming interest is a testament to that demand.”

The initiative comes as brands and creators increasingly seek scalable, high-impact marketing solutions. CPV’s strategy focuses on consolidating top-tier talent and resources to redefine creator-business collaboration methods.

Investment Strengthening

CPV’s fund launch aligns with a rebounding private funding environment for creator economy ventures. After peaking at $3.6 billion in 2021 and declining to $950 million in 2023, funding has reaccelerated to approximately $1.5 billion in 2024, outpacing overall U.S. startup funding growth, according to Goldman Sachs.

This investment activity spans multiple segments, from Amazon’s investment in Spotter (which has paid nearly $1 billion to creators over five years) to PSG Equity’s $150 million investment in creator platform Uscreen. The trend extends to corporate strategies, with Unilever recently announcing plans to increase social media spending from 30% to 50% of its total budget, working with “20 times more influencers.”