Strategy

RockWater Founder Chris Erwin on Guiding M&A and Strategy for the Creator Economy

RockWater is an M&A advisory firm that helps social agencies, creator-economy operators, and digital media companies...

Technology

How Stack Influence Aims to Automate the Creator Economy

Stack Influence began with a simple but frustrating problem: managing hundreds of small creators while running...

Commentary

UGC Tops Trust Rankings as AI Posts Face Consumer Skepticism, Survey Shows

User-generated content (UGC) is now the most trusted format among Americans discovering small businesses on social...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...

Talent Collectives

Digital Management Company MADE BY ALL Launches Creative Studio For Brand-Creator Partnerships

Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio...

Influencer

Influencer Taps Ryan Fitzpatrick To Scale Creator Payment Infrastructure As CFO

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as Chief Financial Officer. Fitzpatrick joins from VaynerX,...

Platform

Steven Bartlett’s FlightStory Invests Seven Figures In ‘Hot Smart Rich’ Podcast To Scale Female Media Brand

FlightStory, the media company co-founded by Steven Bartlett, announced a seven-figure investment in “Hot Smart Rich”...

Platform

TikTok Introduces Shared Collections, Shared Feed Features

TikTok has introduced two new collaborative features designed to enable users to discover and organize content...

Platform

YouTube’s Neal Mohan Named TIME’s 2025 ‘CEO Of The Year’

TIME Magazine named YouTube CEO Neal Mohan its 2025 “CEO of the Year,” recognizing his leadership...

Platform

‘Hold My Hand’ Earns TikTok ‘UK Song Of The Year’ Following Viral Jet2 Holiday Trend

Jess Glynne’s 2015 single “Hold My Hand” has been named TikTok’s “UK Song of the Year”...

Commentary

One Third Of Podcast Creators Quit As Video Demands Clash With Audio Habits

One in three podcast creators stops producing content, with new research suggesting a disconnect between production...

Technology

Wordle! Founder Steven Cravotta Is Back With Posted, A Marketplace For Brands And Creators

When Steven Cravotta launched Posted in July 2024, his goal was clear: make it easier for...

Technology

Betting On The ‘Illegible’: How Spice Capital Funds The Next Wave Of Creator Economy Infrastructure

For Maya Bakhai, venture capital is less about pattern-matching and more about finding what she calls...

Influencer

The Architect Of Confidence: Crystal Nicole’s Path From Civil Engineer To Content Creator

Before she became a full-time beauty and lifestyle creator with more than a million followers, Crystal...

Agency

Influence Without Borders: Vero’s Playbook For Building Trust And Creativity In Southeast Asia

Founded nearly two decades ago by Brian E. Griffin, Vero has grown from a Bangkok-based public...

Strategy

Andrew Perlman’s Creator Economy Playbook: How Recurrent Ventures Turned M&A Into A Media Reinvention Engine

Andrew Perlman says he doesn’t chase headlines. He builds ecosystems. As co-founder and CEO of Recurrent...

Strategy

PepsiCo Expands Creator Strategy With Dedicated YouTube Channel, Holiday Series

PepsiCo has launched a dedicated YouTube channel for Pepsi MAX, debuting with a five-part Christmas series...

Influencer

Fitness Influencer Joe Wicks Signs With WME

British fitness coach and author Joe Wicks has signed with William Morris Endeavor (WME) for representation...

Platform

Adobe Partners With YouTube To Bring Premiere Mobile Editing Tools To Shorts Creators

Adobe launched a dedicated content creation space for YouTube Shorts within its Premiere mobile app for...

Influencer

Creator Industry Veteran Jon Youshaei Launches Tax Services Firm For Content Creators

Creator and industry veteran Jon Youshaei has launched Boring Stuff, a company that provides tax preparation,...

Technology

SHOUT: How Two Founders Built An Engine For High-Converting UGC

As brands compete for credibility in the creator economy, user-generated content (UGC) has shifted from a...

Influencer

How Marvella Akiojano Built Marviano Cosmetics Into A Creator-Led Brand

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out...

Strategy

Beyond The Game: How Greg Hoffman And Ben Lee Are Turning Athletes Into CEOs Of Their Own Identity

The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how...

Influencer

How Evie Garbett Is Reimagining Modern Glam For The Creator Economy

Evie Garbett was 17 when her first TikTok reached 300,000 views. It was the kind of...

Strategy

Loti’s Luke Arrigoni On Why Digital Identity Is The Next Big Strategy Play For Creators

What happens when a creator loses control of their likeness?  That question drives Luke Arrigoni, founder...