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Commentary
What’s Next After The White House Creator Summit? Industry Calls For Policy Support
September 13, 2024The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Platform
Transcripts Expose 3 Key Areas That Make TikTok A Threat To U.S. National Security
September 13, 2024Newly released transcripts shed light on the classified briefings that led 79 U.S. senators to vote...
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Commentary
De-Influencing Trends: How Brands Can Maintain Consumer Trust
September 12, 2024The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...
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Technology
Humanz U.S. CEO Roee Zelcer On Why Influencer Impact Should Be Valued Like Stocks
September 12, 2024Social media influencers can make or break a brand’s reputation overnight. In this volatile industry segment,...
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Commentary
How Economic Uncertainty Is Reshaping Influencer Content [REPORT]
September 12, 2024A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...
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Commentary
Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead
September 12, 2024Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...
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Commentary
Why Brands Are Suddenly Collaborating With Small-Time Content Creators
September 12, 2024A shift in marketing strategies leads brands to partner with content creators with modest followings, moving...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Commentary
TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies
September 11, 2024TikTok’s expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...
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Commentary
Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims
September 11, 2024A new book by researcher Renée DiResta sheds light on how social media influencers can shape...
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Commentary
Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event
September 11, 2024The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...
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Agency
The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
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Technology
COY Creator: A ‘Business-In-A-Box’ Platform Helping Creators Escape Platform Dependence
September 11, 2024Creator startup COY Creator aims to give content creators complete ownership of their data and distribution...
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Technology
Atmosfy Rolls Out Instant Experience Mapping Feature
September 11, 2024Atmosfy, a social media platform that shares experiences, has launched an instant experience mapping feature. The...
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Technology
Inside Spotter’s New $7.4M Raise And Funding Model Taking YouTube By Storm
September 11, 2024Spotter, a startup specializing in creator financing and AI tools, has secured an additional $7.4 million...
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Commentary
Election Year Shakeup: Why Consumers Are Seeing More Political Content From Influencers [REPORT]
September 11, 2024A new survey by Collective Voice reveals that 61% of consumers have noticed increased election-related content...
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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