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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Technology
Adobe Express Joins Forces With Amaze To Enhance Creator Commerce
October 15, 2024Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate...
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Technology
How BrandLens Streamlines Video Content Creation For Brands and Creators
October 15, 2024BrandLens is an influencer marketing platform that empowers brands to collect and co-create video content with...
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Commentary
Why Creative Strategists Are Now The Hottest Job In Marketing [REPORT]
October 14, 2024A new report from marketing software company Motion, which analyzed over $6 billion in media spend,...
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Brand
Amazon Expands Influencer Program To Kenya Amid TikTok Boom
October 14, 2024Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...
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Influencer
Tech Influencer Marques Brownlee Admits Panels App ‘Failure’
October 14, 2024Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...
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Platform
Uncovered: TikTok’s Secret Strategy To Target Rural Users, Lawmakers
October 14, 2024Internal documents from TikTok revealed in a recently filed lawsuit showcase the company’s targeted approach to...
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Commentary
Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces
October 14, 2024Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...
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Commentary
TikTok Rules Quantity, Instagram Wins Quality In Singapore
October 14, 2024New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...
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Platform
Instagram Beats TikTok In Teen Usage [REPORT]
October 14, 2024Instagram remains the most used social app among U.S. teens, according to a new report by...
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Platform
500 TikTok Moderators Axed In Malaysia In Move Towards AI Content Moderation
October 14, 2024ByteDance’s TikTok is laying off approximately 500 employees in Malaysia as part of a global shift...
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Commentary
94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]
October 14, 2024CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...
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Brand
South Africa’s Creator Economy Gets A Code Of Ethics
October 14, 2024The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...
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Influencer
How Rebecca McAllister’s Social Media Journey Sparked Mental Health Advocacy
October 14, 2024Rebecca McAllister, a model-turned-influencer, has transformed her personal struggles into a platform for mental health advocacy,...
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Technology
URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends
October 14, 2024URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...
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Brand
Dhar Mann Studios Taps Media Ace Sean Atkins To Lead Expansion
October 14, 2024Dhar Mann Studios (DMS) has built an empire of inspirational, scripted videos that resonate with millions...
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Technology
Creator Economy Veterans Launch Venture To Revive The Golden Age Of Highly Engaging Creator Content
October 14, 2024GloMotion Studios is a new venture in the digital content space founded by Dominic Smales and...
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Agency
Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Commentary
The Influencer Size That Delivers Best ROI [REPORT]
October 11, 2024A new report from social media marketing platform Emplifi, which analyzed Instagram content and surveyed 165...
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Platform
X Ditches Ad-Based Creator Pay For Engagement
October 11, 2024X announced a significant change to its Creator Revenue Sharing Program. Starting November 8, the company...
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