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This AI Startup Just Raised Funds To Improve Influencer Discovery

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This AI Startup Just Raised Funds to Improve Influencer Discovery 

Influencer marketing company vHub.ai has announced raising an undisclosed amount in a seed funding round from investors, including Z21 Ventures, the Start Up India Seed Fund Scheme, and several existing angel investors, The Economic Times reports

According to vHub.ai, the funding will advance the company’s AI technologies for deeper influencer discovery analytics and facilitate more precise brand-influencer connections.

“This funding empowers us to accelerate innovations, making influencer marketing as measurable and reliable as traditional digital marketing,” vHub.ai CEO Sachin Modi said in the announcement. 

As the influencer marketing industry faces challenges with influencer discovery, authenticity, and optimizing campaign ROI (return on investment), the Indian-based startup aims to scale the technology to accommodate thousands of brands and expand into international markets.

vHub.ai’s AI-driven SaaS platform provides audience insights across Instagram, YouTube, and LinkedIn, focusing on data-driven influencer marketing strategies to streamline influencer discovery with detailed analytics, identify inauthentic influencers, and provide an ROI approach.

Since its inception, vHub.ai has grown significantly, supporting over 40,000 influencers and 100+ brands. The startup announced plans to develop added platform features, scale to thousands of brands, and expand in key international markets over the next three years.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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