November underscored how Instagram growth in Australia is shaped by crossover moments between mainstream media, professional expertise, and platform-native virality. The fastest-growing Australian accounts last month show a feed where television exposure, trust-led niches, and internet spectacle coexist, and scale, side by side.
Wildlife conservationist Robert Irwin topped the rankings after adding 561,000 followers following his appearance on “Dancing With The Stars,” illustrating how traditional broadcast moments can still translate into rapid social acceleration. High-profile lawyer Rhys Roberts followed closely, signaling continued demand for authoritative voices that extend beyond entertainment-led content.
Family creators, viral personalities, athletes, and global entertainment franchises rounded out the top 15, highlighting the breadth of pathways driving follower growth across Australia’s Instagram ecosystem.
Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet pug, Poshna.
November underscored how Instagram growth in Australia is shaped by crossover moments between mainstream media, professional expertise, and platform-native virality. The fastest-growing Australian accounts last month show a feed where television exposure, trust-led niches, and internet spectacle coexist, and scale, side by side.
Wildlife conservationist Robert Irwin topped the rankings after adding 561,000 followers following his appearance on “Dancing With The Stars,” illustrating how traditional broadcast moments can still translate into rapid social acceleration. High-profile lawyer Rhys Roberts followed closely, signaling continued demand for authoritative voices that extend beyond entertainment-led content.
Family creators, viral personalities, athletes, and global entertainment franchises rounded out the top 15, highlighting the breadth of pathways driving follower growth across Australia’s Instagram ecosystem.
#1. Robert Irwin | @robertirwinphotography
Gained: +561K followers
November total: 9.1M followers
Wildlife conservationist, TV personality, and photographer, son of Steve Irwin, who joined “Dancing With The Stars” in November.
#2. Rhys Roberts GAICD | @rhysrobertsgaicd
Gained: +471K followers
November total: 16.8M followers
High-profile litigation lawyer, president and chairman of the Asia Compliance Officers Association, and head of Roberts Gray Lawyers.
#3. The Humphries Family | @niken.havana_
Gained: +430K followers
November total: 1.3M followers
Family and lifestyle creators with mom Niken Havana sharing daily life with her two kids in their mixed Indonesian-Australian family.
#4. Tommy | @tommyarmour
Gained: +258K followers
November total: 844K followers
Viral Egg Man content creator known for eating whole raw eggs, including the shell, ex-electrician and Love Island Australia contestant.
#5. Samuel Weidenhofer | @itssozer
Gained: +242K followers
November total: 2.2M followers
Kindness influencer and mental health activist who makes viral videos, helps people in need, and raises funds for them.
#6. Nicole Maguire | @simple.home.edit
Gained: +186K followers
November total: 3M followers
Home cooking creator and cookbook author sharing easy, family-friendly, budget recipes under the “Simple Home Edit” brand.
#7. Christian Watson | @1924us
Gained: +176K followers
November total: 4.8M followers
American designer, illustrator, and founder of design and animation studio 1924us, currently based in Tasmania.
#8. Dominic Di Tommaso | @domtomato
Gained: +165K followers
November total: 3.7M followers
Professional freerunner and parkour athlete sponsored by Red Bull, star of Netflix’s “Physical: Asia.”
#9. Desi Johnson | @desijohnsonn
Gained: +155K followers
November total: 1.1M followers
Australian sprinter and bobsleigh athlete, fitness content creator, and brand athlete.
#10. Oscar Piastri | @oscarpiastri
Gained: +134K followers
November total: 5.8M followers
Formula 1 driver for McLaren and multiple Grand Prix winner.
#11. Alexandra Milne | @alexandramilne_
Gained: +130K followers
November total: 458K followers
Fitness coach and content creator at “Move With Us,” contestant for Team Australia on Netflix’s “Physical: Asia.”
#12. Victoria Kim | @hanavocado_
Gained: +126K followers
November total: 3.6M followers
Car and lifestyle creator, Twitch streamer known as the “GTR STUTUTU girl.”
#13. Havea Matangi | @havea_676
Gained: +116K followers
November total: 1.7M followers
Family and comedy creator known for girl-dad content and feel-good skits, 2025 TikTok Awards “Creator of the Year” winner.
#14. Nathan Stafford | @nathanslawnsandgardens
Gained: +105K followers
November total: 3M followers
Viral lawn care and pressure washing creator who films dramatic yard transformations and cleanup jobs.
#15. Tame Impala | @tameimpala
Gained: +99K followers
November total: 3.8M followers
Psychedelic music project of Kevin Parker, globally known rock and psych act with new single “Deadbeat.”
The Netflix ‘Physical: Asia’ Effect
Two accounts benefited from the competition show:
Data from HypeAuditor, November 2025
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