Commentary

Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]

Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...

Influencer

Rising To A Million: How Tyler Vitelli’s Storytelling Engages TikTok Followers 

“I don’t know anyone that has posted every day for over a year and hasn’t gained...

Influencer

From Shy Student To TikTok Star: How Zoé Mahfouz Became Famous For Her ‘Likable Strangeness’

Zoé Mahfouz’s journey from a shy middle school student to a viral content creator began with...

Influencer

How Amin Built Chicago Food Guide into a Culinary Media Success

A creative success story turned business venture, Chicago Food Guide has transformed his love for exploring...

Influencer

Jon Wiebe’s Inclusive Fashion Movement for XL Men Gains Momentum

Men’s fashion on social media typically celebrates chiseled jawlines, towering heights, and six-packs, often overlooking those...

Influencer

How 25-Year-Old Jackson Kessler Built a Multimillion-Dollar YouTube Brand from Car Mishaps

YouTuber Jackson Kessler, known for his “Captain Crankshaft” persona, is shattering the illusion of social media...

Platform

New Amazon-TikTok Partnership Brings In-App Shopping to Social Media

Amazon is partnering with TikTok to enable in-app shopping, allowing users to purchase items from Amazon...

Influencer

YouTubers Sue OpenAI Alleging Unauthorized Use in AI Training

OpenAI faces a new legal challenge as YouTuber David Millette has filed a class action lawsuit...

Influencer

How Lexi Combs Became a Social Media Influencer with DIY and Paranormal Content

Lexi Combs never intended to become a content creator.  Yet today, she is at the helm...

Agency

How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers 

Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...

Technology

Inside ByteDance’s New AI Video Generator

TikTok’s parent company, ByteDance, launched “Jimeng AI,” a new application in China that generates short videos...

Agency

Smooth Media Acquires Energy Content Platform With A 200,000-Strong Community

Smooth Media, a company founded by former Morning Brew executives, announced its acquisition of Energy Central,...

Technology

Automating The Future: Ingenius Studio’s Vision For Creator-Led Marketing

Industry veteran LaTecia Johnson saw a creator economy drowning in emails and spreadsheets. Her response? She...

Brand

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...

Platform

TikTok Challenges U.S. Government Over Secret Evidence In Legal Battle

TikTok and its parent company ByteDance are challenging the U.S. Department of Justice’s (DOJ) attempt to...

Agency

Legal Eagle Turned Tech Founder Is Betting Big On Micro-Influencers, UGC Creators

Picture a suburban Chicago homemaker armed with only a smartphone and a few thousand loyal followers...

Influencer

How Jacob Balshin Uses Comedy to Highlight Toronto’s Hidden Gems

Through heartfelt reviews and spontaneous recommendations, Toronto-based comedian Jacob Balshin has built a devoted following that...

Influencer

How Nadia Madani Gained 150k TikTok Followers In Two Months 

What many may call an overnight success, Nadia Madani has built a presence of over 150k...

Influencer

Ludwig’s Streamer Games: Influencer Teams Compete In Unique Athletic Challenge

YouTube content creator Ludwig announced a new athletic competition, The Streamer Games, set to take place...

Brand

Gymshark Taps Fitness Influencer Whitney Simmons As Creative Director Of Adapt Line

UK-based fitness apparel company Gymshark announced the appointment of fitness influencer Whitney Simmons as the first-ever...

Platform

Snapchat’s Subscription Service Hits 11M Users, Outpaces Meta, X

Snap Inc. announced that its subscription service Snapchat+ has reached 11 million subscribers. Launched in 2022...

Platform

Subscribers Sue OnlyFans For Allowing Impersonation Scams

Fenix Internet LLC, owner of the OnlyFans platform, is facing a class action lawsuit filed by...

Influencer

How Creator Live UK Is Bridging Business Owners And Content Creators

Matthew Hughes, founder of TubeFest and Creator Live UK, is making waves in the creator economy. ...

Agency

Why Vin Matano’s Creatorbuzz Is Betting On B2B Influencer Marketing

As traditional digital advertising yields diminishing returns and cold emails go unanswered, Vin Matano’s Creatorbuzz is...

Commentary

Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]

The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...