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12 Social Media Stars Face Off In Hoops Showdown: Hennessy NBA Creator Cup

On Monday, the NBA announced that 12 prominent social media content creators are set to compete in the Hennessy NBA Creator Cup on July 11 at The Pavilion at the University of Nevada Las Vegas. Now in its second iteration, the event pits two teams of internet personalities against each other in a basketball showdown.

Kris London’s Hoopers, the reigning champions, will face off against Lethal Shooter’s Ballers in a 5-vs-5 format mirroring NBA regulations but with modified rules, including eight-minute quarters and seven-player rosters.

Participants include well-known creators such as Jenna Bandy, Bionic Brooks, Tristan Jass, and Chris Staples. Between quarters, players will engage in skill-based challenges, showcasing their individual talents. The event will be streamed live on the NBA App at 11 PM ET/ 8 PT, offering viewers an all-access look at the competition.

This creator-focused initiative follows the inaugural event held in November 2023, which coincided with the NBA’s first Emirates NBA Cup. Tickets for in-person attendance are still available.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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