Assistant Director, Content and Social Media Strategy

The Graham School, the University of Chicago's lifelong-learning division offering programs in the Great Books, the liberal arts, and advanced leadership, seeks an Assistant Director, Content and Social Media Strategy to amplify and coordinate messaging across platforms. This position designs and develops marketing plans for a department, program, product, or business with moderate guidance from others, and coordinates and evaluates the production of marketing communication and research programs.

Responsibilities

• Develops and oversees the Graham School's content strategy and editorial calendar so blog content aligns with the marketing plan and learners' needs.
• Establishes a content style guide for the Graham School, in alignment with the UChicago brand.
• Liaises across the Graham School to identify content opportunities, and develops content and creative briefs for freelancer and agency partners.
• Produces high-quality content including articles, videos, and infographics.
• Works with freelance writers and the SEO agency on blog content, and conducts interviews with students and donors.
• Performs content audits and gap analyses, and leverages Google Analytics to assess performance.
• Owns execution of the Graham School's social media strategy, considering competitor programs, platform relevance, messaging, and audience.
• Generates, edits, publishes, and shares content to build connections and awareness of Graham's programs, and oversees community management on social channels.
• Manages the content calendar and publishing schedule, and posts new content to the Graham School's WordPress sites, including blog posts, webinar recordings, and event pages.
• Sets KPIs for social campaigns and reports on effectiveness.

Qualifications

• College or university degree in a related field; bachelor's in marketing, communications, or related preferred.
• 2 to 5 years of related work experience; proven experience in content creation and social media management preferred.
• Strong writing and editing skills; proficiency in Google Analytics, WordPress, Hootsuite, Canva, and Active Campaign strongly preferred.

Pay range: $63,750.00 to $82,500.00 per year. Full time, 37.5 scheduled weekly hours, exempt. The University of Chicago is an equal opportunity employer.