Technology

DAX US Partners With DISQO For Real-Time Brand Lift Measurement In Digital Audio

Published on January 8, 2026

Digital advertising exchange DAX US has partnered with cross-platform measurement company DISQO to provide brand lift measurement capabilities for digital audio campaigns across its podcast and music streaming portfolio.

According to a press release, the partnership enables advertisers to measure brand metrics, including awareness and consideration, in real time, addressing demand for performance data beyond traditional reach and frequency metrics in audio advertising.

DISQO’s platform allows DAX to design, launch, and monitor campaigns with real-time brand lift reporting. The measurement capabilities extend beyond brand Key Performance Indicators to track consumer journey actions, including website visits and online searches.

“Advertisers want to understand how digital audio impacts brand outcomes, in addition to reach and frequency,” said Brian Conlan, President of DAX US. “Our partnership with DISQO gives every marketer the option to activate brand lift measurement to prove performance and inform smarter, data-driven decisions when media planning.”

The partnership makes brand lift measurement available across DAX’s advertising portfolio, which the company reports reaching more than 108 million listeners across music, radio, podcasts, and mobile games.

Platform Measures Cross-Channel Impact

DISQO’s measurement platform operates across multiple media channels, providing brand lift and performance incrementality data. The company serves more than 500 brands and 150 agency and media partners.

“We’re excited to partner with DAX to help advertisers unlock the full impact of every campaign and media dollar spent,” said Armen Adjemian, CEO and founder of DISQO. “With our suite of products, brand marketers can go beyond impressions, measure brand and performance outcomes, and optimize toward data-driven results.”

DAX operates as a digital advertising exchange connecting brands with audiences across audio formats. The company’s publisher network includes Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.

DAX US is owned by Global, the Media & Entertainment Group, an audio and outdoor company based in Europe. Global created DAX in 2014 in the United Kingdom before expanding into the U.S. market.