Tech

Bumper Opens Podcast Analytics Dashboard to All Creators With Free Tier

Published on June 9, 2026

Podcast data firm Bumper is opening its analytics dashboard to all creators through a new free tier, restructuring pricing across three plans, and extending its audience verification metric to users at every level.

The company announced three tiers: a free plan providing access to the most recent three months of data, a Pro tier at $50 per month per show with full episode history and consumption analytics, and an Enterprise plan at $500 per month covering 10 podcasts, with discounted pricing for additional shows.

Enterprise subscribers also gain access to a Model Context Protocol server that connects AI tools directly to dashboard data, enabling natural-language queries about podcast performance without requiring users to log into the platform.

‘Bumper Score’ Now Available Across All Plans

“The Bumper Score,” the company’s independent audience verification benchmark, is now available to all users regardless of plan. The metric rates shows on a scale of 0 to 200, with 100 representing the industry average. Scores above 100 indicate stronger verified reach. The Score draws on first-party data from podcast hosting providers, verified listener data from major podcast apps, and episode-level retention figures. Podcasters retain full ownership of their data and control whether to share their score with advertisers or agencies.

Bumper reports tracking more than three billion hours of podcast consumption to date. Its dashboard aggregates listener, viewer, listen time, playback, follower, and download data from hosting providers, podcast apps, and attribution platforms into a single automatically updated view at both the show and episode level.

“Better data shouldn’t be a premium feature,” said Jonas Woost, co-founder at Bumper. “The free tier in the Bumper Dashboard exists because we want the floor for podcast measurement to be higher across the whole industry, not just for the publishers who can afford enterprise tools.”

According to 2025 research from Oxford Road, improved data and verification methods could unlock an additional $1 billion in podcast ad spend. During the Bumper Score’s beta period, clients allocated more than $500,000 toward ad buys informed by the metric, with Understood.org and the Stupski Foundation among participating advertisers.