During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend was operating off-site, outside the convention center. At a mansion in La Jolla, MemeHouse LA, a Los Angeles-based streamer production collective, built a fully equipped live studio to host creators, musicians, and reality personalities across a weekend of nonstop content. The setup, part event, part production experiment, illustrated how professional broadcast methods are now being integrated into the influencer and streaming world.

For Zylo Hefferan, Head of Production at MemeHouse LA, the event was designed to show what the company does best: merge entertainment with real-time storytelling. 

“We’re the team behind the stream,” he says. “From IRL [in-real-life] content to sports coverage to 24-hour streams, we specialize in almost every aspect of livestream production.” In less than half a year, MemeHouse’s projects have generated roughly five billion views, according to Zylo.

Zylo came to livestreaming through the long route of traditional production. Before joining MemeHouse, he worked independently across unscripted television, commercials, documentaries, and music videos. That background, he notes, gave him an appreciation for how precision and planning could elevate spontaneous, creator-led content. His first foray into streaming was a 30-day 24/7 livestream with viral creator N3ON, which he describes as “crazy in terms of numbers” and transformative for audience perception.

Those lessons shaped MemeHouse’s structure. The company operates as a hybrid between a live-streaming studio, a creator hub, and a cultural event space, combining professional production standards with the immediacy of digital media. 

“It’s part content lab, part lifestyle,” Zylo says. “What we’re building is a system that allows creators, from newcomers to major streamers, to produce at a broadcast level.”

Turning TwitchCon into a Case Study

At TwitchCon, MemeHouse sought to demonstrate that live activations could rival traditional entertainment events in scale and production quality. The team transported an entire studio south from Los Angeles – equipment, chefs, staff, and multiple LED walls – to host two after-parties.

The first night went viral when streamer N3ON’s encounter with another creator trended on X, leading viewers to label MemeHouse “the official after-party for TwitchCon.” That visibility, Zylo says, was by design. “We come to big events and create a presence, whether it’s directly with the event or indirectly,” he explains. “We just find ways to live in that space and make magic.”

Behind the scenes, the setup resembled a mobile broadcast operation. “We had a mansion in La Jolla with a room dedicated just for switching, all the monitors running eight different live streams at once,” Zylo reveals. “We had six or seven roaming cameras, static cameras for additional coverage, and crews swapping perspectives from different creators’ channels in real time.”

Building a 24/7 Creator Lab

MemeHouse’s approach reflects a broader trend across festivals and conventions: audiences increasingly seek off-site, creator-led experiences that feel participatory rather than programmed. 

“It’s a microwave era,” Zylo says. “We have to keep doing things that leave an impression – that signature of – ‘That’s MemeHouse.’”

During the TwitchCon weekend, the company also hosted streamers India Love, Jeremiah Brown, and Capaholics, as well as musicians Ryah Statum and Deshae Frost. The mix was intentional: a cross-section of internet talent, models, and reality-TV figures converging under one roof. 

“It was curated,” Zylo notes. “We reached out, brought them into the building, and gave them an experience. Those worlds were able to live together.”

Inside, the environment was built for collaboration. Any guest without their own streaming setup received a camera and a connection to broadcast instantly. 

“People came in saying, ‘We’re here to party, but we don’t have a cam up,’ so we gave them one,” Zylo says. “We could join their chats and show what we do through their channels as well.”

Mentorship Meets Production

Beyond the spectacle, MemeHouse has embedded a mentorship track into its programming, an element Zylo views as crucial to sustaining growth in an industry still defining its professional standards. 

“It’s a very new space,” he says. “We’re reaching out to universities to find ways to incorporate this next level of education because of where it’s going. We take everyone under our umbrella and help them rise and learn in this space.”

That philosophy extends to production values. MemeHouse insists on 4K cameras and zero-lag streaming hardware, even for mobile setups. “People want to invest in a quality product,” Zylo says. “Netflix has a list of cameras you can use, and we use Netflix-approved cameras. The chat rules the community; it’s the lifeline. We don’t want to cause any issues between a creator and their audience.”

He calls the willingness to stream the ultimate non-negotiable. “Everyone wants to be in this space, but you have to be invested and dedicated,” he says. “These creators are building core audiences that stop what they’re doing when that notification goes off.”

Capturing the Culture in Real Time

For Zylo, livestreaming’s cultural power lies in its immediacy. 

“You’re live. There’s no cut, no redo,” he says. “It’s immersive; you feel like you’re there. When N3ON was dancing and partying, everyone watching felt like they were at the party.”

MemeHouse’s production choices reflect that insight. Each event is treated like a live television broadcast, with crews capturing every angle and on-site editors cutting clips in real time for replay on LED walls. “It’s like a wedding. You can’t miss the kiss,” Zylo says. “Pictures are worth a thousand words, but a video can be played a billion times.”

Expanding the Livestream Economy

In October alone, Zylo reports that MemeHouse produced 36 events or live streams, including collaborations with Ice Spice and designer VERDY in Tokyo, a Tyga performance at the Los Angeles Haunted Hayride, and DDG’s 48-hour “Trap” stream filmed inside a reportedly haunted house. 

“We had four or five productions in one day,” he says. “It’s crazy, but it shows what’s possible.”

The collective recently partnered with TikTok during the F1 Las Vegas Weekend and supported creators nominated at the Streamer Awards. Its production teams have even deployed internationally, with a crew in Tokyo for a Skylark activation featuring Justin Bieber.

Looking ahead, Zylo says MemeHouse aims to scale globally, replicating its model of production hubs and creator houses across continents. “We want to be like a Fox or NBC of livestream,” he says. “We want to give people the tech support and the trust. The goal is a hundred streamers on our talent roster, expanding everywhere.”

The Future of Off-Site Culture

For Zylo, the TwitchCon experiment underscored how off-site activations are reshaping fan engagement across entertainment, gaming, and fashion. What began with Revolve Fest and Camp Poosh at Coachella has migrated to the livestream world, where collectives like MemeHouse turn private spaces into public-facing, camera-ready ecosystems.

He views this as the natural progression of a medium that rewards immediacy. “We want people to have an experience they can watch over and over again,” he says. “If you go to a BET [Black Entertainment Television] weekend or any activation, beyond that moment – where does it go? We make sure it lives on.”

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