Tech

Later Posts Record Quarterly Revenue as New Business Grows 128%

Published on October 16, 2026

Later, an Influencer Marketing company, reported its highest quarterly revenue in company history for the third quarter, with new business growing 128% year-over-year.

The company attributed the quarter to new annual contract wins and increased customer spending across its expanded marketing services, which it said are powered by its EdgeAI intelligence layer. Later’s Creator AEO offering, which launched in May and helps brands influence how they appear in AI-generated answers through creator content, continued to gain traction during the quarter. Customers also increased investment in paid media amplification and TikTok Shop.

Later’s creator network expanded alongside the revenue growth. Active creators on the platform rose 30% year-over-year, while creator payouts increased 89% over the same period.

“We’re seeing brands expand their investment across creator marketing, paid media and social commerce, and that demand is fueling our growth,” said Scott Sutton, CEO of Later. “Our record quarter reflects the strength of our expanding offerings and the opportunity ahead as we continue investing in the technology, talent and services our customers need.”

In a September announcement, Later said it had surpassed $300 million in cumulative creator payouts, with revenue more than doubling over the past two years. The company also folded Mavely, the affiliate commerce network Later acquired from Rhyz Inc. in a $250 million deal in January 2025, under the Later brand name, merging creator marketing and affiliate commerce into a single platform. At the time, Later reported 50% revenue growth over the trailing 12 months, with new business up 142% in the second quarter and creator campaign activations up 25%, each measured against the same periods in 2025.

To support its growth, Later is expanding its headcount across AI and engineering, sales and service delivery. The company is also opening an expanded office in New York’s Flatiron District this year, which will house its client services, partnerships, technology, marketing, and creator success teams alongside a new creator content studio.