Brands and agencies can now search, hire, and manage Snapchat creators directly on Collabstr, an Influencer Marketing marketplace that reports serving 480,000 brands and 1 million creators. The company said more than 25% of its creator base is ready to take on Snapchat campaigns.

The addition gives brands a self-serve route to an audience that Collabstr and Snap argue marketers still undervalue. Snap Inc. reported 493 million daily active users in its most recent quarterly results. Gen Z and Millennials together accounted for 32% of U.S. consumer spending in 2025, up eight percentage points since 2020, per Numerator.

“Snapchat’s audience is broader than many marketers realize, with nearly one in four Snapchatters now 35 or older,” said Juliet Merson, Snap Inc.’s Head of Creator Business Partnerships. “Across generations, Snapchat is where people connect with the friends, family and creators they trust, giving brands a unique opportunity to become part of those relationships. Together with Collabstr, we’re making it easier for brands to find and partner with creators who can authentically connect with our community and drive lasting value.”

Creator profiles on the platform will carry Snapchat’s own analytics, including views, average view time, returning viewer rate, and CPM, pulled directly from the platform’s native data. Creators can publish fixed rates upfront, payments are held in escrow until deliverables are approved, payouts go out in local currency, and Collabstr handles invoicing and tax compliance. Brands can also move existing creator rosters onto the Snapchat workflow at no cost to the creator.

“Our goal has always been that a brand can find the right creator on Collabstr across every platform, audience, and niche,” said Kyle Dulay, co-founder of Collabstr. “Snapchat closes the gap for anyone selling to Gen Z and Millennials. Those brands now get the same experience as everyone else: same search, same published rates, same protection on the payment.”

Subscribe to Our Newsletter

Check Out Our Podcast