Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access to platform tools and closer collaboration with LinkedIn to help brands run influencer campaigns targeting the platform’s professional audience.

The Los Angeles-based agency works with clients including SAP, Notion, Dropbox, HubSpot, Webflow, Upwork, Amazon, and Canva. Its services cover strategy, creative direction, creator sourcing, paid amplification, compliance, and reporting.

The announcement comes as investment in creator marketing has risen 171% year over year, according to recent CreatorIQ research. The same report found that 61% of B2B marketing leaders plan to increase their creator content spend.

LinkedIn’s own research indicates that 87% of B2B buyers refer to thought leaders when making purchase decisions, and 82% say creator content directly influences them. The platform’s audience carries twice the buying power of the average web user, according to data cited in the press release.

“LinkedIn plays a critical role in B2B buying decisions, and creators are becoming the most trusted voices in that environment,” said Brendan Gahan, CEO and founder of Creator Authority. “Being part of the LinkedIn Marketing Partner Program means we can help our clients move faster, with better tools and closer collaboration with the platform.”

Creator Authority was founded in 2023 by Gahan, who previously built and sold Influencer Marketing agency Epic Signal to Mekanism, where he served as Partner and Chief Social Officer.

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