Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for content creators. The integration aims to provide creators with tools to both generate and manage income in a single ecosystem.

The acquisition integrates Nucreator’s partnership discovery technology with Manifest’s existing banking and financial management services, creating a more comprehensive platform for creators, as the company describes it in a press release.

Nucreator’s technology uses intent-based signaling to identify brands that are actively spending with similar creators and provides verified contacts of decision-makers. The system automates personalized outreach, shifting creators from passive recipients of brand offers to active deal seekers.

“Brand partnerships are the biggest revenue opportunity for most creators, yet finding and closing those deals has remained incredibly time-consuming and inefficient,” said Jennifer Minelli, Chief Operating Officer of Manifest Financial.

Integration and Leadership Changes

The combined technology will become available to users over the next few months. Ben Marks, founder of Nucreator, joins Manifest Financial as its incoming Chief Revenue Officer.

“Together, we’re not just helping creators unlock new revenue, but providing the infrastructure to process, track, and scale it,” Marks said.

This acquisition follows the launch of Manifest Financial’s business banking platform in April. The company positions the move within its strategy of building a comprehensive infrastructure for the creator economy.

Manifest Financial was founded by Michael Cavallaro and Manny Alvarez, combining fintech, banking, and regulatory expertise. Nucreator, founded by Marks, focuses on helping creators secure brand deals through AI-powered technology that delivers actionable partnership opportunities.