StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive Officer. The agency, formerly known as 203 Media, positions its unscripted interview format as an alternative to AI-generated content and influencer-based marketing campaigns.

Eisenberg joins StreetTalk from Tinuiti, where he served as Chief Growth Officer. During his 17-year tenure at Tinuiti, Eisenberg contributed to scaling the agency from $1 million to more than $200 million in revenue, alongside multiple exits.

“After 17 years of building the largest independent performance marketing agency in the country, I started to recognize clients becoming frustrated at media buyers for what was truly a creative issue,” Eisenberg said in a press release. “As we’ve all heard by now, with the commoditization of media buying with AI, creative is the No. 1 optimization lever for marketers. That’s where StreetTalk steps in; to bridge the gap that’s already forming between consumers and advertisers.”

StreetTalk refers to its approach as “Conversation Creative,” which centers on unscripted street interviews for marketing campaigns. The company has produced content for brands including Dr. Squatch and NOBS.

Expansion Strategy

The appointment comes as StreetTalk aims to scale its operations and expand its presence in the advertising industry. Josh Suggs, founder of StreetTalk, notes that the agency selected Eisenberg for his experience building agencies.

“StreetTalk is the first agency to go all in on this format. To take Conversation Creative from a niche strategy to a global standard, we needed a builder who has actually done it before,” Suggs said. “Jesse has the blueprint for turning a high-growth challenger into an industry leader. He knows how to scale operations without losing the soul of the creative work. That specific experience is exactly what we need to take our production model to the next level.”

StreetTalk develops strategy-led campaigns built around street-interview video content. The agency works with brands across consumer packaged goods, consumer apps and services, food and beverage, health and wellness, and entertainment sectors. The company distributes content across digital, social, paid media, and experiential channels.

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