QYOU Media has received official TikTok Agency Partner status, granting the creator marketing company access to TikTok’s select group of trusted advertising partners. 

As a badged partner, the Toronto and Los Angeles-based company can help brands build and optimize TikTok campaigns across organic and paid strategies. QYOU supports clients in entertainment, CPG, gaming, and beauty categories.

“TikTok is where culture is created in real time, and being recognized as an official Agency Partner is a meaningful milestone for QYOU,” Glenn Ginsburg, President of QYOU Media, said in a press release. “This badge reflects our team’s deep understanding of the platform, our creator-first approach, and our ability to build campaigns that drive impact and genuinely connect with audiences.”

QYOU’s existing TikTok client work includes Paramount Pictures, Kraft Heinz, Disney, and Activision. Recent campaign accolades include a Digiday Streaming & Video Awards win for Best Social Video Campaign for Paramount’s “Smile 2,” a Gold Winner ANA Reggie Award for Influencer Marketing for “A Quiet Place: Day One,” and a Global Influencer Marketing Award for Best Gaming Campaign for Ubisoft’s “Assassin’s Creed Mirage.”

Expanded Media Practice

Alongside the partnership announcement, QYOU is formalizing and expanding its media practice to support the distribution and amplification of creator-led content on TikTok.

Kimberly Wu, Global Head of Marketing Partnerships at TikTok, said the platform is “excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns.”

QYOU Media CEO Curt Marvis framed the designation as validation of the company’s existing work, noting brands are increasingly looking to TikTok “to drive culture, commerce and connection.”