Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping platform LTK. The collaboration will automatically cross-post high-performing image posts from LTK to Pinterest feeds, potentially exposing influencers to Pinterest’s millions of users, per The Verge.

Under the pilot program, which will roll out gradually over the coming months, LTK influencers won’t need to opt in—their “high-quality, styled” images will be automatically shared to Pinterest, complete with links to their profiles and tagged products. The program is expected to expand to more creators and content formats as it develops.

Addressing AI Content Concerns

This move comes as Pinterest works to address concerns about AI-generated content flooding its platform. In April, the company introduced new tools to detect and label AI-generated content and began testing features that allow users to see fewer AI-generated posts.

Simultaneously, Pinterest is enhancing its shopping capabilities. The company has unveiled AI-driven ad solutions, including “auto-collages,” which transform product catalogs into shoppable collages. Early tests show users saved these auto-collages at twice the rate of regular product Pins.

Growing Advertiser Interest

Agency executives report increasing advertiser investment in Pinterest, though budgets remain modest compared to larger platforms. According to Andrew Richardson of New Engen, client investment in Pinterest ranges from 0.50% to 11% of advertising budgets.

Pinterest’s financial performance supports this growth narrative, with Q1 2025 revenue reaching $855 million—a 16% year-on-year increase. CEO Bill Ready noted during an earnings call that “some of the most sophisticated performance marketers in the world are spending 5% to 10% of their advertising budgets on Pinterest.”

The LTK partnership and new AI tools reflect Pinterest’s evolution as both a discovery platform and shopping destination. With LTK reaching nearly 40% of Gen Z women in the U.S., this collaboration has the potential to connect Pinterest users with influencer content that bridges inspiration and purchasing decisions.