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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Commentary
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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Brand
Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City
July 19, 2024The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...
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Commentary
Research Shows These 3 U.S. States Are Top Influencer Havens
July 19, 2024A new study by QR Code Generator, cited by Valdosta Today, reveals that Arizona, Oklahoma, and...
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Commentary
Researchers Uncover TikTok’s Role In Promoting Extremist Party To German Youth
July 18, 2024A new study by nonprofit organization AI Forensics and European think tank Interface reveals that TikTok’s...
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Platform
YouTube Creators Blindsided: Billions Of Views Fueling AI Without Permission
July 18, 2024A new investigation reveals that major tech companies have used content from thousands of YouTube videos...
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Commentary
[REPORT] Creative Content Reigns Supreme: The Factor Behind Nearly 50% Of Sales Lift
July 18, 2024NCSolutions (NCS) has released new research highlighting the impact of creative content on advertising effectiveness and...
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Brand
2,000+ Brands, One Platform: Binghamton’s New Approach To Student-Athlete NIL Success
July 18, 2024Binghamton University’s Division of Athletics announced a partnership with MOGL as its exclusive NIL (Name, Image,...
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Commentary
[REPORT] 61% Of Zillennials Say Their Generation Defines Them: What This Means For Marketers
July 18, 2024A new report from PYMNTS Intelligence, titled “Generation Zillennial: How They Shop,” defines zillennials as consumers...
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Platform
Eventbrite Teams Up With TikTok To Boost Local And Independent Event Creators
July 18, 2024TikTok announced a partnership with Eventbrite, the global events marketplace. This partnership enables event creators to...
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Platform
YouTube’s Community Spaces: The Missing Link For Creator-Fan Dialogue?
July 18, 2024According to creator economy expert Lindsey Gamble, YouTube has begun beta testing a new “Community Spaces”...
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Platform
TikTok’s Surprise Partner: The UK Agency That Beat Global Giants
July 18, 2024TikTok has named SHOUT by UniTaskr as its first ‘TikTok Agency Marketing Partner’ in the UK,...
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Agency
NIL For All: Influxer’s Kendra Eidam Explains The Company’s Mission To Standardize College Athlete Branding
July 18, 2024In the digital age, college sports have become commonly associated with the concept of Name, Image,...
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Commentary
[REPORT] 73% Of Consumers Look To Creators For Purchase Decisions: The Rise Of Everyday Experts
July 18, 2024A new report from Stripe Theory reveals a significant shift in influencer marketing. The study, conducted...
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Platform
Trump’s TikTok Turnaround: Why He’s Now Backing The App He Once Tried To Ban
July 18, 2024Former President Donald Trump, now a Republican presidential candidate, has expressed support for TikTok as the...
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Influencer
Grace Beverley’s TALA Scores £5M: How This Influencer Founder Defied VC Odds
July 17, 2024Activewear brand TALA, founded by influencer Grace Beverley, has secured a £5 million funding round from...
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Commentary
Financial Advice Goes Viral: TikTok And Reddit Are Influencing Investment Strategies
July 17, 2024New research reveals a major shift in how younger investors seek financial advice, with social media...
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Platform
Google’s Closed-Door Sessions: Are They Finally Listening To Creators?
July 17, 2024Google is expanding its efforts to engage with content creators through a series of closed-door meetings,...
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Commentary
Pharma’s Untapped Goldmine: 9 In 10 Doctors Open To Learning About Prescription Drugs On Social Media
July 17, 2024A new survey reveals that pharmaceutical companies may miss a significant opportunity to engage with healthcare...
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Commentary
[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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Commentary
[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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Agency
From DMs To Dreams: How 2 Social Media Pros Launched A Celeb-Focused Agency
July 17, 2024Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency...
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Technology
ShopMy Reports New Creator Marketing Tool Testing Yielded 5x ROI Results
July 17, 2024Social commerce platform ShopMy announced that its new feature, “ShopMy Opportunities,” has demonstrated an average 5x...
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Brand
VidCon Cancels Baltimore, Doubles Down On Anaheim
July 17, 2024VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...
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Influencer
YouTube’s AI Crackdown Gone Wrong? Creator Loses 21 Channels And $45K Overnight
July 17, 2024YouTube creator Oliver Gilpin reports that 21 of his channels have been automatically banned by the...
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