Influencer

Content As Business: Steven He’s Formula For Building A 26-Million Follower Brand

From a desperate pandemic pivot to a 26-million-follower empire, Steven He’s ascent in the digital content...

Brand

EKU Athletics Unveils New Influencer-Powered NIL Marketplace

Eastern Kentucky University (EKU) Athletics launched the EKU Colonels Marketplace Exchange, a new platform to connect...

Influencer

How A Brazilian Dog Groomer Turned Scissors And Clippers Into Millions Of Views And A Booming Business

Gabriel Feitosa, a 32-year-old entrepreneur and content creator, is transforming the world of dog grooming through...

Agency

Ramaa Mosley Of Adolescent Content Reveals Keys To Engaging Gen Z

Sixteen-year-old Ramaa Mosley stumbled onto a film set, sparking a journey to reshape youth marketing two...

Influencer

MrBeast Orders Full Investigation: What’s Happening Behind YouTube’s Biggest Channel?

Jimmy Donaldson, known as MrBeast, initiates a comprehensive assessment of his company’s internal culture amid allegations...

Brand

This Skincare Brand’s Product Turns TikTok Snark Into Self-Empowerment

SkinCeuticals, a skincare brand known for its vitamin C serums, launched a new anti-wrinkle product called...

Platform

Instagram Quietly Rolls Out Location Sharing To Select Users

Instagram is testing a new feature that allows users to share their location on a map,...

Commentary

100M+ People Window Shop On Social Media, But Only 30% Buy – Here’s Why [REPORT]

A new report from PYMNTS and Amazon Web Services reveals a significant gap between social media...

Platform

YouTube Experiments With AI-Powered Idea Generator To Boost Creator Creativity

YouTube is testing the new “Brainstorm with Gemini” feature that integrates Google’s artificial intelligence to help...

Commentary

Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]

Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...

Influencer

Rising To A Million: How Tyler Vitelli’s Storytelling Engages TikTok Followers 

“I don’t know anyone that has posted every day for over a year and hasn’t gained...

Influencer

From Shy Student To TikTok Star: How Zoé Mahfouz Became Famous For Her ‘Likable Strangeness’

Zoé Mahfouz’s journey from a shy middle school student to a viral content creator began with...

Influencer

How Amin Built Chicago Food Guide into a Culinary Media Success

A creative success story turned business venture, Chicago Food Guide has transformed his love for exploring...

Influencer

Jon Wiebe’s Inclusive Fashion Movement for XL Men Gains Momentum

Men’s fashion on social media typically celebrates chiseled jawlines, towering heights, and six-packs, often overlooking those...

Influencer

How 25-Year-Old Jackson Kessler Built a Multimillion-Dollar YouTube Brand from Car Mishaps

YouTuber Jackson Kessler, known for his “Captain Crankshaft” persona, is shattering the illusion of social media...

Platform

New Amazon-TikTok Partnership Brings In-App Shopping to Social Media

Amazon is partnering with TikTok to enable in-app shopping, allowing users to purchase items from Amazon...

Influencer

YouTubers Sue OpenAI Alleging Unauthorized Use in AI Training

OpenAI faces a new legal challenge as YouTuber David Millette has filed a class action lawsuit...

Influencer

How Lexi Combs Became a Social Media Influencer with DIY and Paranormal Content

Lexi Combs never intended to become a content creator.  Yet today, she is at the helm...

Agency

How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers 

Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...

Technology

Inside ByteDance’s New AI Video Generator

TikTok’s parent company, ByteDance, launched “Jimeng AI,” a new application in China that generates short videos...

Agency

Smooth Media Acquires Energy Content Platform With A 200,000-Strong Community

Smooth Media, a company founded by former Morning Brew executives, announced its acquisition of Energy Central,...

Technology

Automating The Future: Ingenius Studio’s Vision For Creator-Led Marketing

Industry veteran LaTecia Johnson saw a creator economy drowning in emails and spreadsheets. Her response? She...

Brand

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...

Platform

TikTok Challenges U.S. Government Over Secret Evidence In Legal Battle

TikTok and its parent company ByteDance are challenging the U.S. Department of Justice’s (DOJ) attempt to...

Agency

Legal Eagle Turned Tech Founder Is Betting Big On Micro-Influencers, UGC Creators

Picture a suburban Chicago homemaker armed with only a smartphone and a few thousand loyal followers...