Beast Industries and Moose Toys have unveiled “MrBeast: The Ultimate Game,” the first board game from creator Jimmy “MrBeast” Donaldson. The party game is available for pre-sale at Walmart, with broader distribution at Target, Amazon, and other major retailers planned for July 15 and a global launch beginning August 1.

Priced at $24.99 and designed for ages 10 and older, the game draws from Donaldson’s YouTube content and his Prime Video series “Beast Games,” which became Prime Video’s most-watched unscripted show in its debut season in 2024. Players draw Challenge, Duel, and Party cards and compete to collect Beast Bucks, with secret Side Quests and event cards incorporated into each round.

“We worked closely with the Beast Industries team to ensure the game is built around moments that test players in unexpected ways, while unleashing their competitive energy and creating unforgettable group moments,” said Ben Krenz, Global General Manager of Games at Moose Toys, in a press release.

Beast Industries CEO Jeff Housenbold said the board game marks an extension of the company’s commercial reach. “Beast Industries is a global consumer platform that transcends any single medium, and games are a natural extension of the MrBeast brand,” Housenbold said. “We’re constantly finding new ways to bring Jimmy’s creative vision and competitive spirit to global audiences, and MrBeast: The Ultimate Game is the perfect example of that.”

Building on a Creator Partnership

The board game extends a Moose Toys and Beast Industries collaboration that began in 2024 with MrBeast Lab, a line of collectibles and action figures that Circana ranked as the number one new toy property of that year. 

In 2025, the partnership added an animated shorts series under the same name on the “Beast Animations” YouTube channel, which has since accumulated more than 45 million views.

Moose Toys has announced additional creator partnerships in 2026, including a multi-year global deal with CrunchLabs, Mark Rober’s STEM subscription company, and a long-term licensing deal with creator Salish Matter, expanding a creator-led product portfolio that includes the MrBeast collaboration.

MrBeast’s Retail Expansion Continues

The board game follows Lowe’s launch of a Kids Club x MrBeast workshop series tied to MrBeast Lab Swarms, a collectible toy line of more than 100 items, across 1,750-plus store locations nationwide. The program launched May 30 and runs through July 2026, with Donaldson earning royalties from toy sales.

Donaldson’s YouTube channel counts more than 470 million subscribers, and his content generates more than 6 billion impressions per month, according to Beast Industries.

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