Have you ever woken up to a new trend on TikTok that seemed to have emerged overnight and yet half of your friends have already participated in it? Or maybe you didn’t find out about a new trend till you saw a competitor brand participating in it.
You might have wondered: just how do these people keep up with all the new TikTok trends? Read on to find out how!
What Do TikTok Trends Mean?
TikTok trends are videos or challenges that go viral due to a large part of the social media population taking part in it. They can be dancing or singing challenges, pranks, transitions, glow-ups, and so on.
Videos in a trend use the same song, dance routine, or hashtag. You can jump on the bandwagon by performing the same activity as the trend, using the same song, or hashtag.
TikTok trends are basically a way for all the users to communicate and connect with each other. They also increase people’s chances of going viral on the app, which is why brands tend to capitalize on this by taking part in the trends.
You can also put your own spin on these trends, so taking part in current TikTok trends means you get a chance to stand out. But how exactly do you identify new TikTok trends?
How To Identify New TikTok Trends 2022?
The easiest way to discover current TikTok trends is through the Discover page on TikTok. TikTok’s algorithm analyzes content based on their popularity and adds them under the Discover tab. So, you are bound to find all the current trends here!
Another way to find TikTok trends right now is to head to the For You page. Spend some time scrolling through videos. If you find the same activities or songs repeating in several videos, it is probably a new trend!
Source: TikTok Newsroom
There are also certain hashtags you can follow such as #trendalert and #newtrendalert to find new TikTok trends. You can also follow influencers who often jump on the latest trends.
How To Keep Up With New TikTok Trends
Brands have a lot to gain by keeping up with new TikTok trends. By participating in the current TikTok trends, you get to increase your brand’s reach, make your brand relatable and relevant to TikTok users, tap into customer sentiment, and identify potential influencer partners.
The first step to keeping up with new TikTok trends is actually identifying them. Apart from using the For You and Discover page, you can also check out other social media platforms such as Instagram or Twitter. Viral content tends to spill over to other platforms, so you will most likely find trending TikTok videos this way.
New trends keep popping up every day. Does that mean you need to stay on top of ALL of them? Simple answer: no. This should depend on your content creation frequency and relevance to your brand.
Always be on the lookout for new trends, but pick and choose ones that will serve you best. You don’t have to keep rolling out a new trending video every other day. Your feed should primarily consist of organic content with a few trends thrown in.
Some trends are more popular than others. For example, trends that are based on current events. As a general rule of thumb, do participate in such trends as much as you can because the whole world will be following them. So you have more chances of going viral.
Once you identify a trend that you want to participate in, it’s time to put your own spin on it! Let’s say there is a new “a day in my life” trend going on. You can recreate this using your products or collaborate with influencers for the same. This way, the video you put out is authentic while staying relevant to both your brand and the trend!
This is how you stay on top of new TikTok trends. At the same time, don’t forget to engage with other brands participating in the trends. Start a conversation and be authentic. This will boost your engagement.
How To Start a Trend on TikTok
Who hasn’t dreamed of kicking off a new trend on TikTok? Many of us may even have tried it with no luck. That is because starting a new trend requires certain ingredients. Let us look at how you can start new TikTok trends right now!
- The video should be simple and easy to duplicate by a large number of people without putting in too much effort.
- The video should be something that is relevant to people universally. For example: a trend called “show us what is in your fridge.” Almost everybody has a fridge, plus the video is very easy to create. However, if you use something region-specific, then it probably won’t take off.
- Make sure the video invokes some strong emotion in people. It could be a funny video that makes people laugh out loud, it could be wholesome, or it could be inspirational. The “yo bro, who got you smiling like that” trend is a great example of a trend that was both funny and wholesome.
- Use trending sounds in the background. Or better yet, use your own audio.
Apart from this, the initial traction the video gets and the number of followers you have also play a role in turning something into a trend. These are not things you have a lot of control over, so get the above things right, and you may just have a new trend on your hands.
Tips To Create Trending TikTok Videos As a Beginner
If you are just starting out on TikTok, creating trending videos may seem overwhelming. Here are some easy tips that you can follow!
- Make sure your videos are of high quality.
- Create shorter videos, otherwise people will lose interest. Get to the point quickly instead of dragging on.
- Use trending TikTok hashtags.
- Add text to your TikTok videos.
- Create your own version of popular videos.
- Create videos that have a higher chance of gaining popularity. For example: videos covering current events, funny videos, videos featuring pets and children, duet videos, and so on.
- Engage with other people’s videos.
- Create videos reacting to popular videos.
TikTok trends provide an excellent way for you to go viral. If you are a brand, you have all the more reason to jump on new TikTok trends right now. This way, you can become one of the most successful brands on TikTok by increasing brand awareness and product sales. But before you get started, don’t forget to share this article.