Whether you’re a nano influencer in a unique niche or have a large following with a history of partnering with top brands, working with an influencer manager has many benefits. From helping you create viral content to negotiating contracts, managers make influencing less stressful while getting significant results.
When it comes to influencer managers, finding the right fit may seem overwhelming. Here, NetInfluencer covers why you should work with an influencer manager and how to find the perfect partner.
Why You Need an Influencer Manager
Many nano and micro-influencers can easily manage their clients on their own. However, as your following grows and you gain notoriety, working with an influencer manager helps ensure your growth is sustainable. An experienced manager has a solid network of connections with top brands. If a manager is a part of an agency, your chances of landing significant brand partnerships are much more likely.
Influencer managers know how to negotiate deals to land you the best contract. They also have the incentive to get you paid the most because they’ll typically take a portion of the contract as payment for their services. Managers are usually well-versed in the legal language of agreements, which helps you avoid getting locked into a deal you could later regret. They also know which type of content performs the best and gets the most engagement, which increases your chances of getting noticed by your dream brands.
Another key reason for hiring an influencer manager is so you can spend more of your time creating content and interacting with your audience. If you’re trying to juggle multiple brand partnerships and events while maintaining a consistent content calendar, you risk burning out. A well-rounded influencer manager can handle booking travel, accounting tasks, and managing relationships with brands on your behalf.
What To Look for in an Influencer Manager
Social media has never been more popular, so there are now more influencers than ever. There are countless influencer managers out there for you to choose from. You must do your homework on a potential manager to ensure they can do the job well. To aid you in your search, here are some of the top qualities of a great influencer manager:
Social media presence: Check out a potential influencer manager’s social media accounts for insight into who they may work with and how engaged they are with their audience. Consistent activity on their account indicated a commitment to the industry and their brand and influencer partnerships.
- Positive reviews: If an influencer manager works with an agency, do a web search of reviews for that company. You can also research influencers who have worked with the manager and reach out to them regarding their experience. Ideally, you’ll want to work with someone who has glowing reviews and comes highly recommended.
- Proven track record of success: When engaging with a potential influencer manager, ask them for details on recent campaigns and partnership statistics. An experienced, polished manager should have this data readily available and will gladly share it with you.
- Top brand partnerships: If you have your heart set on working with a particular brand, research influencer managers who have worked with them in the past. There are managers who work with all types of brands, from small independent companies to today’s biggest names. Consider who you would like to target and choose a manager with those relationships.
- Experience in your niche: Getting great results with a reputable influencer manager in any niche is possible. However, your best bet is to work with one with experience in your unique area. A manager focused on your niche will have a laser-focused eye on the best-performing content, up-and-coming brands, and the latest industry trends.
How To Hire a Great Influencer Manager
Now that you know the benefits of working with an influencer manager, it’s time to find your perfect match. Here are some tips on how to hire the right partner.
Grow Your Audience
While a good influencer manager can help grow an influencer’s social media presence, having an existing following increases the likelihood that a top manager will want to work with you. Large brands typically prefer to work with macro influencers with a large audience, as they want their products and services in front of as many people as possible. If you’re a nano or micro-influencer, focus on engagement rates and make sure the audience you have is consistently interacting with your content.
Study Influencers in Your Niche
Research other influencers in your niche to find the best influencer partners for your platform. Check to see if they list any manager contact information in their profile or if they tag them in any of their posts. Feel free to reach out to an influencer for more details on their experience with the manager. They’ll be able to provide you with first-hand information about their working relationship. Other influencers might also be willing to share results from past campaigns.
Freelance Manager vs. Influencer Marketing Agency
Influencer managers usually work for themselves on a freelance basis or are part of a more extensive agency network. Both types of management have pros and cons, so it’s essential to consider your needs and goals before making any commitment.
Freelance managers tend to be more hands-on and dedicated to the influencers they work with. However, they might not have connections with big-name brands. On the other hand, influencers who work under an agency umbrella are more likely to land more significant contracts but may be pickier about who they work with and share their time with several other influencers.
Consider Your Budget
Working with an influencer manager can elevate your social media presence faster than you could on your own. However, these results come at a price. Top agencies will generally charge more for their services than freelance managers. It’s also essential to obtain information on how you’ll pay for services. Some managers may bill their time per hour, while others may prefer to take a percentage of the brand contracts they negotiate for you. Whatever the case, ensure the amount you pay fits your budget.