Who are the Top New York City Influencers?
New York City is one of the greatest cities in the world for creating content. With the constant tourist flow, endless hidden gems, and the amount of opportunities available, there is no shortage of ways to create content. With so many influencers, though, how do you know which are the best ones to watch? Today, we’ll be taking a look at some of the biggest influencers coming out of New York City.
Sara Hodgson is an American influencer with 270,000 followers on TikTok. With a focus on the New York lifestyle, many of her TikToks include travel guides to New York City, including the best places to shop, eat, and hang out.
@sarahhodgson This is the best day of my life lol #popeyes #iloveyou #chicken #sandwich #nyc #pr ♬ original sound – Sarah Hodgson
Unlike some New York influencers, Hodgson focuses on the average tourist, meaning the majority of her content is affordable brands and restaurants. Most recently, Hodgson received a PR package from the fast food chain Popeyes. By sticking to a more relatable and budget friendly places, Hodgson has developed a loyal following, and her videos will often be the first to appear in the TikTok search when looking up affordable places to eat in the city.
Recently, a video Hodgson made with over 100,000 views shows how she is able to live affordably in New York. While luxury influencers are definitely still all the rage, Hodson’s budget-friendly approach of New York has certainly found its audience.
Eli Rallo is a twenty-four-year-old American TikTok star who has been creating content online for the past few years. She has 600,000 TikTok followers and over 100,000 followers on Instagram. She is also verrifeid on both platforms
Rallo has been a TikTok sensation since 2020. During the early stages of the Covid-19 lockdown, Rallo showed how she and her family kept busy by creating large snack jars. These videos consistently went viral with millions of views, and many of her followers stuck around for Rallo’s upbeat and quirky personality.
Now, Rallo’s most viral videos show her creating “rules” for dating and holidays, or living her day-to-day life in New York.
Rallo has also signed a book deal with HarperCollins, which will be a nonfiction journey into relationships.
In a profile with Observer magazine, Rallo reveals that she believes she owes her success through her close relationship with her followers that have been with her since the start of her TikTok career and have chosen to continue to follow her as she changed paths.
Alyssa Coscarelli, also known as Alyssa in the City, is a fashion designer, entrronpeanuer, and influencer. Originally based in New York, Alyssa has switched between coasts throughout the years, though continues to return to New York to create NYC themed content, such as her annual return for New York Fashion Week.
Coscarelli has over 340,000 followers on Instagram. Originally a fashion editor at Refinery 29, she has now written for major publications such as Harper’s Bazaar, Fashionista, The Zoe Report, Byrdie, and CNN Style.
As a fashion editor, Coscarelli has worked with many large brands such as Gucci, Prada, and Marc Jacobs. She has also had sponsorships with more affordable brands, such as Mango.
A major project Coscarelli is working on is a platform designed for influencers who want to better manage their storefronts. Emcee will help content creators design easy e-commerece and start earning money. With so much experience as a digital creator, Coscarelli is a perfect example of a micro influencer who has turned her day job into content creating.
You may recongize Kit Keenan from her time on The Bachelor Season 25. At 21, she was one of the youngest contestants the show has ever had. Keenan ended up stealing the spotlight even though she didn’t end up securing the win.
Her experience on The Bachelor franchise has only helped Keenan out,. With nearly 380,000 followers on Instagram, she is an extremely popular Bachelor Nation alum and has been able to continue to profit off her time on the show.
Keenan has many sponsorships, including luxury fashion and food brands.
Some of Keenan’s recent sponsorships include:
Keenan has a loyal fanbase and steadily receives upwards of 100,000 views on all of her Instagram reels. She also co-hosts a podcast with her mother, Cynthia Rowley, who is an American fashion designer.
Lauren Wolfe is an American travel, fashion, and lifestyle influencer with 183,000 Instagram followers and over 800,000 followers on TikTok.
She has many sponsorships and brand deals with major brands, such as H&M, and even working directly with Instagram on their latest push “Shop” push, which encourages Instagram users to buy products directly from their favoirte content creator’s storefronts.
Wolfe is managed by Digital Brand Archivsts, one of thre leading management names for influencers.
In one of her more recent viral videos, Wolfe is seen lip-syncing with singer and actress Selena Gomez. The video currently has over ten million views.
@laurenwolfe @Selena Gomez ♬ funky junky hat song – wizardsofwaverlyplace
Danielle Carolan is a New York influencer with over 250,000 followers on Instagram and over 500,000 subscribers on Youtube. Her content is mainly lifestyle and fashion, with many of her vlogs focusing on daily life in the city.
Carolyn works with many different brands, mainly in fashion, health, and beauty. She has a podcast she co-hosts with fellow New York influencer Brooke Micco. A lifestyle podcast with 40,000 Instagram followers, many of their episodes revolve around New York.
Carolan is sponsored by many beauty and fashion brands, including Peace Out Skin Care, a viral health company.
David Berslon is a twenty-year-old TikToker from Texas. Now based out of New York, Berslon’s rise to fame came from his viral interview show, The What’s Poppin’ show.
On his personal channel, Berslon has 500,000 followers on TikTok and 50,000 on Instagram. That is an impressive feat on its own. However, the What’s Poppin’ account has over 2,000,000 TikTok followers and 160,000,00 total likes.
Set in Washington Square Park, Berslon approaches strangers on the street to ask about relationships, unpopular opinions, or other pop culture references. The show, which performs well on both Tiktok and Instagram Reels, has landed Berslon quite a few gigs, including becoming a radio host on Sirius XM and being invited to the 2022 American Music Awards.
Berslon has even been profiled by The New York Times, where he discussed his virality and sudden rise to fame.
Which New York City influencers are your favorite? Do you think you have what it takes to be an influencer in one of the most famous cities in the world? Let us know in the comments, and don’t forget to share!