CreatorIQ and Sprinklr have announced a partnership connecting creator intelligence with enterprise social media systems, enabling brands to measure creator, paid, and organic social performance in a single environment.

CreatorIQ’s Creator Graph™, which processes 123 million creator posts per day across more than 15 million creators, will feed directly into Sprinklr’s enterprise social media reporting environment. 

The integration allows brands to view CreatorIQ campaign performance alongside organic and paid social metrics, activate high-performing creator content within Sprinklr’s paid media suite, and reduce manual data exports and cross-platform reconciliation.

Image source: CreatorIQ

Why It Matters

Average enterprise investment in creator marketing increased 171% year-over-year in 2025, according to CreatorIQ research. More than half of marketers now use creator content across paid and organic channels, yet performance data has remained fragmented across separate tools.

“Integrating CreatorIQ data directly into Sprinklr gives brands one connected environment for strategy, execution, and measurement across creator, paid, and owned channels,” said Anish Chadda, Vice President of Product Management at Sprinklr.

CreatorIQ Chief Partnerships Officer Tim Sovay framed the deal as an infrastructure play. “Creator marketing is now foundational to how enterprise brands drive measurable business impact, but its data has too often been disconnected from broader social and paid performance systems,” Sovay said.

Sprinklr counts more than 1,600 enterprise clients. CreatorIQ serves over 1,300 organizations, including Delta Air Lines, Google, LVMH, and Sephora.