Tech
PodcastOne Partners With Listener.com To Deploy AI Analytics Across Major Podcast Platforms
Publisher and podcast sales network PodcastOne has entered a multi-year partnership with AI analytics platform Listener.com to implement AI-driven analytics across its podcast network. The technology will be deployed across major distribution partners, including Spotify, Apple, YouTube, and Amazon Podcasts.
The publisher, which reports 3.9 billion total downloads and a network of 200 podcasters, will use Listener.com’s platform to track audiences and identify trends to drive revenue growth and cost savings.
“By integrating Listener.com’s AI technology across our platform, we expect to greater streamline operations, enhance monetization performance, and ultimately deliver greater value to our creators, advertisers, and distribution partners,” Kit Gray, President and co-founder of PodcastOne, said in a press release.
The partnership unifies analytics, inventory, and performance data across audio, video, and social channels into a single platform.
“Listener.com was built to be the AI intelligence layer for modern podcast networks,” Casey Adams, founder and CEO of Listener.com, said. “By unifying omni-channel analytics, inventory, and performance data, we help partners like PodcastOne increase revenue through better sales planning and forecasting, while saving time and operational costs by giving teams faster access to answers and insights across their entire network.”
PodcastOne reports that its distribution network reaches more than 1 billion monthly impressions across channels such as YouTube, Spotify, Apple Podcasts, and iHeartRadio.
