YouTube has offered a profitable platform for many influencers, allowing them to earn a substantial salary through making videos. A YouTuber’s pay rate varies depending on their channel size, engagement rates, and how much content they are able to produce on a regular basis. As we learn more about YouTubers’ pay rate, we begin to discover just how influential the video-sharing platform truly is. Netinfluencer dives into YouTubers’ earnings and will teach you how to gain more views on your videos.
How much do YouTubers make?
YouTube hosts various different revenue streams for its creators to make money. Revenue can be generated from the number of views, affiliate links, merchandise, and sponsorship. Data suggests that YouTubers can make anywhere between $0.01 to $0.03 per view. This is generated by AdSense, a program run by Google to push ads on YouTube videos. As such, the amount of money you can earn on a video is dependent on the length of the video, the number of views per video, and how many clicks the ad receives. Described below is a table that showcases how much money a YouTuber can earn.
|Number of Views
|Pay Per View Rate
|1 Million Subscribers
In order to start making money on YouTube, you first need to qualify for the YouTube Partner Program. This is a unique service that gives influencers access to a wealth of creative resources as well as access to monetization. There are four key requirements before joining the YouTube Partner Program. These are:
- You need to have at least 1,000 subscribers on your channel
- Collectively, your videos must gain 4,000 watch time hours over a period of 12 months
- Your content aligns with YouTube’s Terms of Service
- You have set up a personal AdSense account
How to use YouTube money calculator to know your earnings
Since a YouTuber’s salary can vary drastically, it is vital that they use intuitive resources to keep track of their earnings. One of these tools is called a ‘YouTube Money Calculator’. These have been developed using state-of-the-art analytics and help creators understand their cost per impressions rate, otherwise known as CPM.
Using a YouTube Money Calculator is very simple. First, paste your channel URL into the designated search bar. After a few seconds, you will be able to see your total subscriber count, estimated monthly YouTube Partner earnings, and the estimated sponsorship price per video. This simple tool allows influencers to see how much they are on track to earn each month, helping them to become more financially aware when making content on YouTube. Not to mention, this tool gives an estimated rate per sponsorship deal, which can help influencers charge more appropriate rates when working with other brands.
How to get more views on YouTube for free
Research states that ‘1 billion hours of YouTube videos are watched daily.’ This astonishing statistic is a harsh reminder that YouTube is an immensely competitive platform and it can be hard to increase your view count, and indeed your earnings. Listed below are just five ways you can gain more views on YouTube for free.
1.Use popular keywords in your titles
Titles are important when producing any type of content. They can help attract a viewer and encourage them to share your content with others. But, in order to create titles that support the YouTube algorithm, you need to conduct some keyword research. High-quality SEO tools like SEMrush or Google Keyword Planner can help you find the most active and engaging keywords that will attract the right type of audience to view your content. In turn, this will boost your revenue and potentially your engagement rates.
2. Create high-quality thumbnails
A thumbnail image gives a glimpse into your actual video, encapsulating the story you are trying to tell. Therefore, it is paramount that you create engaging and relevant thumbnails in order to gain more traction to your videos. Try using expressive fonts and close-up images to catch a potential viewer’s eye when they are searching through videos.
3. Follow viral trends
Although influencers are encouraged to create unique and original content that appeals to their select demographic, following viral trends can help you attract organic traffic to your videos. For example, live streaming became a popular trend on YouTube throughout 2020 and 2021. This trend can help you communicate better with your audience and can be an intuitive way to earn additional revenue. Plus, data from 2021 suggested that ‘45% of people will pay for a live stream video if it offers exclusive content.’ Thus, this proves that live streaming is a popular feature on YouTube.
4. Use cards to attract people to your other content
The YouTube Cards feature is extremely useful as it can help existing viewers discover more of your content. These cards are simple pop-up notifications that appear at the corner of your video. They can be used to promote other video content and send organic traffic to an affiliate link. Thus, this creates more views as the people watching your videos can simply click the card to find more of your content, creating an accumulative view count overall.
5. Produce an end screen
End screens have been a popular resource for many YouTubers, helping to collate all of their personal links into one section of the video. You can use end screens to promote your most popular videos, your website, and even your other channels on the platforms. They are very easy to create and can be customized in the End Screen & Annotations section within YouTube’s Video Manager page.
Who are the highest-paid YouTubers?
YouTube has helped an assortment of influencers achieve massive amounts of wealth as well as given them an abundance of opportunities. Here are the top three highest paid YouTubers on the platform.
In 2021, Mr. Beast was crowned the top-earning YouTuber worldwide, earning an incredible $54 million. His pioneering YouTube channel focuses on explosive stunts, such as ‘$456000 Squid Game in Real Life!’, which allowed contestants to complete challenges from the hit Netflix series for a cash prize. With a monumental 90.7 million subscribers, it seems that Mr. Beast’s success on YouTube is endless.
Despite his many controversies, Jake Paul was the second-highest Youtuber in 2021. Earning $45 million, Paul has 20.4 million subscribers on his main channel. This YouTuber has even dived into the world of boxing, competing against stars such as Paul Woodley II and Ben Askren. Jake Paul is continuing to share his boxing career with his fans, giving them a close-up look at his training routine and pre-fight press conferences.
Markiplier has been creating popular gaming content since 2013, amassing 32.1 million subscribers during his 9-year history. This YouTuber became the third-highest earner in 2021, gaining $38 million. Markiplier creates content nearly every day, playing terrifying horror games, as well as more nostalgic ones for his subscribers to enjoy. He recently produced his own YouTube Originals series called ‘A Heist with Markiplier’, a choose-your-own-adventure series that takes viewers along as he tries to rob a bank.
YouTube has been a successful video-sharing platform since its debut in 2005. Since then, content creators and influencers from around the world have managed to create full-time careers by making YouTube videos. To discover more about YouTubers’ pay rates, visit our website.