YouTube has been an incredible asset for many modern artists, allowing them to post an array of content for an expansive audience to enjoy. Music has always been a popular category on YouTube with over 84% of videos containing more than 10 seconds of music.
As this industry continues to blossom, YouTube is continuing to harvest some of the world’s most incredible musicians and highlight their strengths on one complete platform. So, Netinfluencer has uncovered the most popular musicians on YouTube.
Popular Musicians On YouTube To Watch Out For
As It Is
With 108,000 subscribers, As It Is have brought the nostalgic joys of Pop Punk back into the mainstream. The band first formed in 2012 and posted their first single, Pilgrims, in the same year. Since then, the band has been posting their music to YouTube and has managed to build a devoted following of fans.
The group contains a mixture of British and American artists, including Patty Walters, Ronnie Ish, and Alistair Testo. In 2014, As It Is signed with the prolific Fearless Records, enabling them to release their successful EP, Never Happy Ever After. Their latest single, I MISS 2003, has over 400,000 views on YouTube and is still climbing.
Partnered only with her trusty violin, Lindsey Stirling has managed to become one of the most popular musicians on YouTube. Stirling first created her channel in 2007, posting a video of her performing at America’s Junior Miss Pageant. As the years went by, this musician continued to post videos of her playing the violin such as a Lord of the Rings Medley and a cover of Niki Minaj’s Starships.
Her presence on the platform helped her gain a large amount of success, amassing 13.3 million subscribers. Stirling has even collaborated with Yamaha to create her very own limited edition violin. She also has her own range of cosmetic products which she created alongside BellaPierre Cosmetics. The Lindsey Stirling Citrine Palette features an array of her favorite tones.
This stunning a cappella group is made up of vocalists Scott Hoying, Mitch Grassi, Krisitn Maldonado, and Kevin Olusola. After winning the third season of The Sing Off, Pentatonix has used their YouTube channel to share their amazing medleys and original music. They have also produced covers of hits such as Payphone by Maroon 5 and Royals by Lorde.
Pentatonix is also well-acclaimed for their Christmas music, recording a selection of traditional carols every year to help get their 19.6 million subscribers into the festive spirit. Even though this group has won three Grammy Awards, they still post on to YouTube regularly and boast over 5 billion views.
This multi-talented musician has captured the hearts of his 3.8 million subscribers with his assortment of covers and catchy original songs. Alex Goot first joined YouTube in 2007 and has consistently used the platform to perform his own rendition of hit songs, creating multiple playlists of Songs I Wish I Wrote. Goot often performs with other popular musicians on YouTube including Andie Case and Jada Facer.
This musician also shows off his skills as a One-Man-Band, playing all of the instruments for songs such as Look What You Made Me Do by Taylor Swift. Alex Goot also uses Instagram to keep his fans up to date with his musical endeavors, earning him 154,000 followers.
Originally known as Max Scheidner, MAX has been posting music on YouTube since 2009. When this artist first started their career they were simply posting covers such as Breakeven by The Script and As Long As You Love Me by Justin Bieber. As he grew more as a musician, he began releasing original music under the stage name MAX. His first single, Nothing Without Love, was released in 2013 and gained over 3 million views.
MAX has continued to release a string of hits, creating an engaged fan base of 2.24 million subscribers. His latest venture, Party Pupils, sees MAX and Suave Yung Blanc team up to create a collection of electro-funk tracks.
Boyce Avenue is made up of a trio of brothers named Alejandro, Daniel, and Fabian Manzano. Through their very own record label, 3 Peace Record, the trio released their first full-length album All We Have Left, which was produced entirely by the band themselves. Despite the success of their multiple albums, Boyce Avenue has focused their efforts on becoming a prolific cover band.
Their most successful covers are We Can’t Stop by Miley Cyrus and Mirrors by Justin Timberlake. The band tours across the world performing a mixture of original songs and hit covers. With 15.7 million subscribers and over 15 years on the platform, Boyce Avenue has become one of the most popular independent bands in the world.
Known under the channel name Paint, Jon Cozart has created a selection of parodies that embody the true elements of musicality and creativity. Cozart continues to see growth on his channel with his After Ever After parodies which view Disney classics with a more realistic lens. He has even teamed up with Malinda Reese from Twisted Translations to create songs using only Logan Paul’s tweets.
With 4.7 million subscribers, Jon Cozart shows how popular original music can be on the platform and continues to take a more joyful and nuanced approach to his music. Cozart has also used his channel to audition for a role on Glee, showing off musical arrangement capabilities.
Walk off the Earth
Walk off the Earth is a Canadian band made up of Gianni Nicassio, Joel Cassiday, Sarah Blackwood, David Spears, Adam Michael, and CJ Hinds. This powerhouse first started their YouTube channel in 2008 but didn’t find viral success until 2012. Their most successful video is a cover of Gotye’s Somebody That I Used To Know, where the original five members of the group perform the song together on one guitar.
The video, 5 People 1 Guitar, has gained over 100 million views over 10 years. Walk off the Earth have managed to collate an avid fan following, earning 4.18 million subscribers and performing all around the world. Their latest single Bet On Me features D Smoke and has gained nearly 130,000 views.
WATSKY, also known as George Watsky, began his career as a prevalent spoken word poet. However, since transitioning into the music industry, he is considered to be one of the fastest rappers in the world and has even appeared on The Ellen Show to show off his many talents. WATSKY has released a plethora of original music on YouTube with his first album, Guilty Pleasures being released in 2009.
By gaining 936,000 subscribers, YouTube has enabled this musician to spread awareness of all of his content, including a reading of his book How To Ruin Everything. This book hosts a collection of essays that details WATSKY’s journey into the music industry.
Alex Aiono has been driven to pursue music since the age of 14, building an incredible 5.88 million subscribers on YouTube. He posted his first cover of OneRepublic’s Secrets in 2011 and managed to capture the hearts of his viewers straight away. Aiono’s first single, Work the Middle, was released in 2017 under the Interscope Records label.
This musician has also shown off his acting skills, seen by his leading roles in Finding ‘Ohana and Doogie Kameāloha, M.D. Aiono’s success in the music industry has also inspired him to create a podcast called Alex Aiono: Let’s Get Into It, a platform where musicians have the space to discuss the highs and lows of their careers.
YouTube will always be valued for its diversity and ability to launch the careers of multiple influencers. Musicians on YouTube are able to share their art with ease and build a strong community of fans in the process. To discover more about how YouTube can boost your engagement, visit our website.