YouTube Shorts are becoming increasingly prevalent across the social media industry, attracting an average of 15 billion views on a daily basis. As this new platform continues to gain success, it can be difficult to achieve this kind of popularity in your own content. In turn, Netinfluencer will discuss the top 10 ways that you can boost engagement on YouTube Shorts.
Why Is Engagement Important for YouTube Shorts?
As short-form content continues to be the most successful kind, YouTube Shorts now enables influencers to produce sought-after content on a very reputable platform. In addition, established YouTubers can also use this new platform to improve their existing engagement rate on YouTube, helping them to build a very devoted audience.
YouTube has also announced that YouTube Shorts creators will also be allowed to join the YouTube Partner Program under a unique set of conditions. Thus, these creators now have the chance to build another revenue stream, helping to give them an overall sense of financial stability.
10 Ways to Boost Engagement on Youtube Shorts
- Create a Separate Channel for Your Shorts
If you are very serious about boosting your engagement on YouTube Shorts, you may benefit from creating a separate channel solely for this type of content. This can help your viewers find your short-form content more easily and can also help you to earn additional revenue from this platform. A separate channel can also help you to diversify your content strategy, pulling in an entirely new audience as a result.
- Adhere to Popular Trends
Like its competitors TikTok and Instagram Reels, YouTube Shorts has collated its own series of viral trends. To increase views on this platform, it is important that you also contribute to these new trends and video styles. It is good practice to conduct some research into these types of videos and try to add your own spin to them to help create a sense of originality.
- Share the Content Across Platforms
The shareable nature of short-form content means that creators can now upload the same content to a variety of different platforms. Users can upload their YouTube Shorts to their Instagram Story to help increase attention to your content across two very popular platforms. Moreover, influencers can also upload their Instagram Reels and TikToks to YouTube Shorts. It is important that you add #Shorts in the description of these videos to help the algorithm better define your content.
- Condense Your Footage Down to a Minute
The optimal duration for a Short is 15-60 seconds, giving users enough time to express their content fully. If you are uploading content from other platforms or want to show a more comprehensive piece of footage, ensure that you edit these down to 1-minute maximum. This will help to make your content more digestible to a wider audience. It is paramount that you remember that Shorts do not count towards your watch time total, meaning that you do not need to upload countless videos to reach the coveted total of 4,000 watch hours.
- Produce Custom Thumbnails
In a similar vein to the larger platform, YouTube Shorts allows creators to produce their own thumbnails. You can do this by clicking the pencil icon at the top of your video and opening up the Thumbnail section. From here, you can choose from a variety of still frames or upload your own thumbnail. This personalization feature can help to make your content more attractive and stand out from the wealth of other content found on this platform.
- Use Catchy Titles
An attractive and alluring title can help to draw in a plethora of new viewers. Try using SEO to find popular keywords to add to your titles. These can help to drive your content forward within Google’s algorithm and YouTube in general. Titles can be up to 100 characters long but only 40 characters will be shown on screen when an audience member views your content on the YouTube app. Therefore, experts suggest that your title should be no more than 40 characters long as a way to better accommodate mobile users.
- Build a Consistent Content Schedule
A dynamic and consistent content schedule can help an influencer to see a great amount of success. Many creators believe that uploading 4 times a day is the best way to see more engagement on YouTube Shorts. These creators also note that these videos should be posted at different points of the day. The best time to post is on the weekends and evenings as this is when the average YouTube user opens the app the most. It is best to upload on a consistent basis rather than a frequent basis, as it allows your audience to predict when they can next see your content.
- Use Clips of Longer Videos
For influencers who already have a bustling YouTube channel, it can be beneficial to post short clips of your longer content to YouTube Shorts. These videos can act as promotional strategies for your larger channel, helping new viewers get a taste of your regular content. Thus, you are able to regularly attract new audiences without having to produce any extra or external content. Moreover, these clips can be shared on a number of other social media sites, allowing audiences from your other platforms to become more aware of your other content. Over time, this can help to increase your views on YouTube, leading to a rise in revenue.
- Write an Engaging Description
As noted previously, the descriptions of these videos are fairly short, meaning that content creators have to draw in their viewers from a selection of words. It can be helpful to ask a question in the description to prompt users to have a discussion in the comments. For example, try asking your audience what else they would like to see in your content strategy. Therefore, you are able to build a bustling community from your content and increase your engagement rate.
- Organize Your Content Into Playlists
If you have decided to post a series of content to YouTube Shorts, it can be useful to organize it into relevant playlists. Audiences can then find your content with ease and will be able to watch it in a more cohesive and understandable way. Plus, playlists can help your viewers to differentiate your long-form and short-form content, giving them the option to view both whenever they like.
YouTube Shorts are YouTube’s response to a developing market, helping influencers to create engaging short-form content on a platform that has been extremely popular with content creators for many years. To learn more about working with YouTubers on an influencer marketing campaign, visit our website.