Table of Contents:
- Differences in Features
- Best Uses for Each Type of Account
- Analytics and Insights
- Switching Between Accounts
- Pros and Cons
Differences in Features
To help you better understand the differences between a business and a creator account on Instagram, it is important to first discuss the nuances of each.
A business account is designed to help companies promote their product range and interact with their customer base.
You can also use this type of account to connect with other businesses, which can be beneficial for networking.
A creator account, on the other hand, is meant for content creators. As such, these platforms help them share their original content with the world.
This type of account can also be used to connect with your fans or followers.
Best Uses for Each Type of Account
There are two types of accounts on Instagram – business and creator.
Each type of account has its own set of features and benefits that can be best utilized depending on what you’re using Instagram for.
If you’re using Instagram to build your brand and connect with potential customers, then a business account is best for you.
Business accounts have access to insights, which give you valuable information about your followers and how they’re interacting with your content. This can help you to better understand your audience and tailor your content to them.
They can also create promoted posts, which are a great way to reach a wider audience and boost engagement.
However, if you’re using Instagram to showcase your creative work and connect with other creatives, then a creator account is best for you.
These types of accounts have access to a wider range of creative tools, such as story templates and music stickers. Creator accounts can also link to external websites, so you can direct your followers to your portfolio or online store.
Plus, like business accounts, creator accounts can also create promoted posts.
Key Takeaway: There are two types of Instagram accounts- business and creator. Each type of account has its own set of features and benefits that can be best utilized depending on what you’re using Instagram for.
Analytics and Insights
As a business owner or a content creator, it’s important to understand the analytics and insights for your Instagram account. By understanding your audience and engagement, you can better diversify your content strategy and form better relationships with your followers.
Business accounts have access to insights like:
- Audience demographics
- Top posts
- Website clicks
- Profile views
Creator accounts have access to insights like:
- Follower growth
- Engagement rate
- Top locations
- Hashtags used
Both business and creator accounts have access to general insights like:
- Posting frequency
- Best time to post
- Follower count
Business accounts often have access to more detailed analytics and insights that can help you better understand your audience and engagement.
Key Takeaway: Business accounts have more detailed analytics and insights than creator accounts.
Switching Between Accounts
If you’re like many people, you probably have multiple social media accounts and if you’re a business owner, you may have both a personal and a business account on the same platform.
So, what’s the best way to manage multiple accounts?
Instagram allows you to switch between a business and a creator account as needed. So, if you find that you need to access both types of features, you can easily switch between the two.
Here’s how to switch between a business and a creator account on Instagram:
- Open the latest version of the Instagram app and tap on your profile icon.
- Tap on the Settings icon.
- Scroll down and tap on Account.
- Tap on Switch to Creator Account or Switch to Business Account.
- Follow the prompts to complete the switch.
Key Takeaway: You can have both a business and a creator account on Instagram and switch between them as needed.
Pros and Cons
There are around 1.44 billion monthly active users on Instagram, making it a powerful platform for businesses and creators alike.
So, which account type should you use for your brand?
Let’s take a look at the pros and cons of using a business account vs a creator account on Instagram.
- Access to useful insights.
- Ability to produce and promote advertisements.
- Provides access to other business tools.
- Limited customization options.
- More restrictions on content.
- Less personal connection with followers.
- Greater flexibility in content.
- More personal connection with followers.
- More creative freedom.
- Fewer insights.
- Cannot run advertisements.
- Limited access to business tools.