Data from Vibely informs us that an astonishing 90% of content creators are dealing with burnout. This indicates that many influencers are struggling to adapt to the ever-changing nature of the influencer marketing industry. However, these changes express that the market is growing, helping more influencers to gain a plethora of profitable opportunities. Netinfluencer discusses the impacts of creator burnout and uncovers positive ways in which influencers can cope with it.
What Is Creator Burnout?
Creator burnout is a form of stress that mainly affects influencers and other types of content creators. These individuals often feel overwhelmed by their schedule and resort to feeling demotivated and fatigued.
The long-term effects of creator burnout can lead to feelings of anxiety, depression, and other serious mental health issues. Some influencers also describe feeling guilty, particularly about letting their consistent content schedule slip away.
Why Is It So Prevalent in Our Society?
Burnout is becoming increasingly common in our modern society with 75% of employees stating that they have experienced an unmanageable amount of stress due to their jobs. As influencer marketing quickly becomes the norm for many, it is no surprise that this stress is able to infiltrate more creative roles.
Creator burnout is also becoming more common due to the transformative nature of so many social media platforms. As these apps continue to shift and change, the creators affiliated with them quickly become restless and uncertain about their future.
10 Tips for Coping with Creator Burnout
- Take Some Time Off
The quickest way to resolve an accumulation of stress is to take some time off from work. This could be in the form of a vacation or just by doing the things you enjoy more often. Many influencers feel the need to stay connected at all times, leaving them feeling as if they can never step away from their job. Experts believe that it takes 11 weeks to fully recover from burnout, giving influencers more than enough time to rest and recharge. It may be beneficial to professionally share your struggles with your audience so they know not to expect any content whilst you are away.
- Set Better Boundaries With Your Audience
If you are working on a platform such as Instagram or TikTok, where your followers can send you messages whenever they want, it might be time to establish stronger boundaries with your audience. Some influencers feel very overwhelmed by the number of DMs they receive on a daily basis, causing them to detach from the content they create on that app. To resolve this, express your wish for privacy with your audience and consider filtering out your inbox.
- Focus On One Platform at a Time
Content fatigue is the exhaustion that one feels after seeing too much digital information at one given time. This is an alarming issue that affects both consumers and influencers. If you are looking to better streamline your content schedule, allocate a set amount of time to focus on one platform. Plus, you should take breaks between each platform to give your mind a rest before you begin the next task. This scheduling technique will help you to become more mindful in your daily tasks and will ensure that you do not feel burdened by the number of platforms you are using.
- Discuss Your Issues With Any Brand Partners
If you are looking to take an extended break away from work, it is vital that you discuss this leave with any brands that you are currently working with. As a self-employed individual, you may not be entitled to sick leave or holiday pay, which means that you will also have to juggle your finances during this time off. If you are feeling stressed about a certain brand partnership, it is always a good idea to express any concerns before deciding to completely step away. This can help to ease any uncertainty and makes sure that both you and the brand are operating on the same page.
- Speak With Other Creators
As the saying goes, a problem shared is a problem halved. You may benefit from discussing your struggles with other content creators as it can help you to gain advice and coping strategies. By opening up this conversation, you can help others tackle creator burnout and remove the stigma that often surrounds the issue.
- Schedule Content in Advance
Content scheduling can help you to reorganize your daily schedule and ensures that you are not overworking yourself too often. A content calendar can also help you to post content whilst you are away so that your followers are not missing out on any content. This is useful for influencers who use paid membership schemes as it ensures that your audience does not feel that they are losing their money if you decide to take some time off.
- Create Content Centered Around Your Interests
Certain niches can be extremely profitable but can sometimes cause an influencer to feel burnout and bored. If you are feeling apathetic about your work, try moving into a different niche or begin creating different types of content. For example, if you are a talented musician, start by posting some of your original compositions. This can help you to feel more motivated about your work and can also show your audience a different side of you.
- Take Microbreaks During the Day
Microbreaks are short breaks that are used throughout the day to help you refocus and become more energized. These breaks can last from one to five minutes, making them an accessible tool for any type of content creator. You could implement these breaks by turning your phone on Do Not Disturb, or by setting screen time controls on your active platforms. By using this tool regularly, you are better able to produce a beneficial habit that can help prevent creator burnout.
- Maintain a Balanced Lifestyle
Our bodies react to stress in a variety of different ways, leaving us feeling tired or unwell. To combat these physical symptoms, try to maintain a healthy and balanced lifestyle. This includes getting at least eight hours of rest and drinking around seven glasses of water each day. These simple lifestyle changes will help you feel more rejuvenated and able to handle the common stressors that occur in your everyday life.
- Move Over to a Different Format
Sometimes, the type of content we create can leave us feeling symptoms of burnout. For those creating long-form content, it may be more helpful to post short-form content such as Shorts and TikToks. This can help to lessen your regular workload and make your content more digestible for your audience. You do not have to switch to this content permanently but it can help to diversify your content strategy in the long term.
Creator burnout is quickly becoming a serious issue amongst many influencers, signifying that more needs to be done in order to support their work. Yet, there are a number of ways to resolve these issues and ensure that influencers can perform to their highest standard. To learn more about working with influencers, visit our website.