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Viral TikTok Posts Case Studies On How Social Media Influencers Can Go Viral


Viral TikTok Posts: Case Studies On How Social Media Influencers Can Go Viral

The TikTok landscape is marked by a culture of viral success, with creators embracing the adage of “go big or go home.” Our selection of videos has received over 10 million likes each, solidifying their status as viral sensations on the platform. By quickly mastering the art of influencer marketing and capitalizing on the associated financial rewards, creators have propelled themselves to the top of the TikTok leaderboard. By studying these videos and taking note of the qualities that make them successful, aspiring TikTok stars can increase their chances of achieving similar levels of virality. 


The Viral effect

 In the unpredictable world of social media, certain content can become an overnight sensation, experiencing a surge of likes, shares, views, and engagement – a phenomenon colloquially known as “going viral.” While many posts build up momentum over time, others achieve widespread popularity almost instantly. The recipe for such viral success remains elusive, and it can apply equally to both basic and complex content. To attain this level of social media notoriety is akin to winning the lottery. The key challenge for creators is to unlock the code that triggers viral trends and to replicate this formula for achieving ever-higher levels of success.

Without further ado, we move on to reviewing the Viral TikTok videos, as case studies to determine the reasons for social media influencers’ success rate and inspiration to create winning content of your own

Lip syncing by Bella Poarch

Bella Poarch has 60,4 million likes for this lip-syncing video to ‘M to the B’. This post is an example of simplicity trumping overplanning. In this video, Bella is having fun while being goofy and cute. She bobs her head and grooves to the trending track. 

With this post, she puts an original spin on the popular trend, turning it into a viral success. Contributing to this video’s success is Bella’s relatability and ability to adapt popular trends and tracks to suit her style and personality. Therefore, followers connect to this with greater ease. 

Already a TikTok star and global social media influencer, with over 92 million followers, Bella is a trendsetter and frequent flier going viral. 

Drawing by Franek Bielak

Franek Bielak’s video will grab your attention, even if you are not an art enthusiast. It is fast, speeding up the 23-hour process that he creatively crammed into a video that solicits 50,8 million likes. 

Franek drew and painted hyper-realistic lips. The content includes close-ups that highlight the attention to detail, realism, and vibrancy of his work. Franek is a talented artist, using his gift to lure in likes. His video instantly grabs the viewer’s attention. While maintaining the speed, the creative process is captured, locking the viewer’s attention till the very end.

This post rakes in views for its niche content, which is intricate and requires talent and training. It is also popular due to the sped-up process that garners quick results. Audiences want to enjoy the fruits of the labor, in the shortest amount of time- instant gratification.

Lip Syncing by Nick Luciano


And no it’s not a green screen. 😂 run it up! #nickluciano #sugarcrush

♬ SugarCrash! – ElyOtto

Although Nick’s video is of him lip-syncing to ‘Sugar Crush’, it’s almost a challenge, as the video opens with him watching a pretty girl singing the same song. With 49,5 million likes, Nick’s play on lip-syncing, adding another layer at the beginning, paid off. 

This video is successful for the trending aspects of lip-syncing and track choice. It also contains a comedic nuance. It reeks of fun and cuteness while serving as a challenge that Nick grabs with both hands and provides his spin on. It is original, fun, and entertaining, and includes a scenic background of beautiful nature. 

A Man Twerking By David Allen


I may not have @maxtaylorlifts dumpy but I do have a drone.

♬ STAY – The Kid LAROI & Justin Bieber

David Allen’s video hit the 44,9 million likes mark with his creative and clever use of a dance challenge, the use of a drone to achieve a 360-degree view, and his attempt to twerk after watching a video of a woman doing it. He smashes it. A man twerking may not seem fascinating enough but David’s assimilation of the tool’s ad tricks got viewers watching, liking, and sharing; making this post go viral. 

Dog Was Too Stunned To Speak’ by Adrian Chateau

@ladbible THE DOG WAS TOO STUNNED TO SPEAK💀🤣 🎥@Adrian Chateau Wiles #ladbible #fyp #foryourpage #barkingchallenge #funnydogsoftiktok #unexpectedvideo ♬ original sound – Savyy

Animal and pet videos are a sure way to pull at the heartstrings or add genuinely intimate moments with comedy all rolled into one. Adrian took this and ran with it when she attempted the ‘bark at my dog’ challenge. Her dog’s reaction got her 40,6 million likes. Just a girl and her dog, plus a challenge! 

“Time Warp Scan” filter by Billie Eilish

Singer-songwriter, Billie Eilish’s, ‘time warp scan filter’ video is hilarious. This video makes her relatable, which is why it probably achieved over 40 million likes despite being unrelated to her singing talent or performance skills. She is seen goofing around with the filter, trying it out like everyone else, and poking fun at herself. It is worth watching more than once.  

Khabane ” Khaby” Lame

Most of Khabane’s posts go viral, and this could be attributed to his wordless yet sarcastic responses to some of the silliest videos on the internet. In this video, he watches someone use serious knife skills to peel a banana on a chopping board, taking more time and using unnecessary steps. Khaby’s famous facial expressions begin his response, as he silently uses his bare hands to peel the banana with less hassle. His expression and body language sell the video earning him 37,9 million likes. 

Cat pawing at the camera by British Promise Cats

Back to animals, I told you they’re magnets for views and likes. The camera angle gives us a different perspective of the adorable and fuzzy kitten popping its head and paws inside a tube, as we look up at it. No talent is required, just a camera set up to catch the cuteness of a kitten. 

karina gandola

Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.

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