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UnBounce vs. ClickFunnels – Digital Marketing Platform Comparison


UnBounce vs. ClickFunnels – Digital Marketing Platform Comparison

Which digital marketing platform is the best for content creators and online business owners?

If you run an online business, you know how hard it can be to run your website all on your own and still gain traffic and leads. That’s why you may have started to see multiple programs popping up that have been created to help you efficiently and smoothly run your business.

These digital marketing platforms assist creators in website building, managing products and shipping, as well as directing traffic to the site. 

But with so many programs, how do you know which one to choose?

In this article, we will compare two digital marketing platforms, Unbounce and ClickFunnels so you can decide which is best for you and your business.


What is UnBounce?

UnBounce is an AI-powered landing page builder that was founded in 2009.  As of 2023, they have worked with thousands of companies and made over a billion conversions. There are over 100,000 customers, and the program has worked with companies such as Later, Helix, Zola, and more.

How much does UnBounce Cost?

There are four different pricing plans you can choose from when you sign up for UnBounce.

Launch – $99 USD a month

  • Create unlimited landing pages, pop-ups, and sticky bars
  • Have access to state-of-the-art AI copywriting
  • Create up to 500 conversions
  • Host up to 20,000 visitors
  • Register 1 domain

Optimize – $145 USD a month

Create unlimited landing pages, pop-ups, and sticky bars

Have access to state-of-the-art AI copywriting

Create up to 1,000 conversions

Host up to 30,000 visitors

Register 5 domains

Acceralte – $240 USD a month

Create unlimited landing pages, pop-ups, and sticky bars

Have access to state-of-the-art AI copywriting

Create up to 2500 conversions

Host up to 50,000 visitors

Register 10 domains

You also gain access to advanced analytics and targeting, A/B testing, and dynamic test replacement.

Concierge – $625 USD a month

Create unlimited landing pages, pop-ups, and sticky bars

Have access to state-of-the-art AI copywriting

Create up to 5,000 conversions

Host up to 100,000 visitors

Register 25 domains

Contact a specialist directly if you think the Concierge plan could be right for your business. 

UnBounce’s Features

UnBounce has dozens of tools and features you can utilize when you sign up for an account. Their most popular feature is their landing page builder.

There are two different landing pages you can build with Unbounce, the Classic Builder or the Smart Builder. 

The Classic Builder is the original design. This gives you the ability to “Drag and Drop” any information you want into the template. You can insert text, change up the colors, and have full control over your website design. The drag-and-drop method is perfect for beginners who don’t have code or HTML experience. 

Below is an example of what your dashboard would look like. If you do have website design experience, here is where you can add your code knowledge to change up your site. Otherwise, you can always stick to the templates.

However, if you choose to go with The Smart Builder,, your landing page can be completely AI-designed. Instead of picking out every detail of your page, this AI-powered website builder will help you design your website in half the time. They have built an optimized page that will bring in clicks and traffic.  

If you don’t need full creative control over your website, this could be a quick and easy solution and allow you more time to focus on other aspects of your business. 

Another feature UnBounce has is the ability to create pop-ups and sticky bars.

The more pop-ups you have, the higher your conversion rate will be. 

You can build and launch your pop-ups in a matter of minutes, using the same drag-and-drop editor as the landing pages. 

You can target exactly who views these pop-up ads with A/B testing, trigger the ads depending on mouse and keyboard movement, as well as schedule seasonal offers so that your ads are never out of date. 

Below are some of the hundreds of templates you can choose from when you’re creating your landing pages, pop-up ads, and more.


What is ClickFunnels?

How much does ClickFunnels cost?

ClickFunnels is a subscription-based service. Just like Unbounce, there are no free plans available, so you will have to subscribe to gain access to any features.

For pricing plans, read below.

Basic – $147 USD a month

This plan includes the ability to create and design one website and register one domain. You can also create up to 20 unique sales funnels, which can be used multiple times. With this plan, you can create, manage, and sell up to 3 online courses.

With the 3 courses, you can only have 1,000 students registered. You can create unlimited landing pages as well as create unlimited email sequences. You also gain access to basic analytics. 

ClickFunnels recommends this plan for small businesses or individual business owners. 

Pro – $197 USD a month

The Pro plan includes everything in the basic plan, as well as extra perks such as being able to create 100 sales funnels.. 

You can register up to 3 custom domains, and you have the ability to create and sell 15 online courses, with 10,000 students in total. You can also join their affiliate program, and have access to advanced themes.

This plan is recommended for medium or small-sized businesses. 

Funnel Hacker– $297 USD a month. 

With the most expensive plan, you can now create up to 3 websites and create unlimited funnels. You can register up to 9  custom domains. You can also create up to 200 online courses and have 20,000 students in total. You will also receive access to your advanced analytics and API access.

This plan is recommended for large businesses. 

Once you’ve picked a plan, you can start to access all of ClickFunnels’ features. 

What are ClickFunnels’ Features And Tools?

Sales Funnels

ClickFunnels’ most popular feature, the sales funnels allow you to create funnels that will attract customers and create more leads and gain traffic. 

If you have never used sales funnels before, they are automated copy that will attract customers to your site. 

There are hundreds of templates to choose from, and you can design and edit the templates to your liking. Below are a few examples of what your sales funnels could look like.

Online Courses

Create and sell online courses so you can make money off your skills. If you have ever seen instructors on sites like Skillshare or Teachable, you can be an instructor for any topic, such as coding, website design, business skills, and more. 

If you’ve never run an online course before, ClickFunnels will take you step-by-step so you can understand how to make the most of these courses.

 It’s important that you are creating well-designed and helpful courses, as the more people who recommend you, the more students will take your course. You can decide the price for classes, but ClickFunnels will take a percentage of your earnings. The more people who take your course, the more money you will make.

Extra ClickFunnels Features To Check Out

  • Landing Pages
    • Create an optimized landing page for your customers.

Website Builder

  • Create a unique website or online marketplace.
  • Membership Creation
    • Allow your biggest supporters to sign up for memberships and earn exclusive content.

Which digital marketing platform will you choose? Do you use an alternative? Let us know down below.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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